Marketing Coordinator, Dairy Block

McWhinney is a privately held full service real estate development, investment and management company with a team of highly talented associates. We are passionate about creating great places for people and providing fabled experiences. We are "evergreen," which means that we constantly strive to prosper in all phases of the real estate cycle. At McWhinney, we attract and retain the best and brightest in the industry and are constantly building our team to achieve our goals.

Summary:

The Marketing Coordinator is a brand ambassador who will work with a variety of constituents; someone who will focus priorities while juggling multiple tasks and goals. This person will be an adept event producer and possess social media acumen. The Marketing Coordinator oversees event logistical coordination for Dairy Block events, activations, and pop-ups.

This is a position that requires excellent organization and communication skills so daily tasks are successfully completed in an efficient and timely manner. We are seeking candidates who demonstrate a strong desire and ability to immerse themselves in the vibrant Denver and Lower Downtown food, art, events, and retail scenes. Successful applicants will be willing to actively engage with and contribute to these communities, fostering relationships and representing the Dairy Block brand in the neighborhood and community.

Key Responsibilities:

General Marketing: Assists marketing manager with executing annual marketing plan. Serves as brand/community ambassador for Dairy Block.

Property Brand Oversight & Enhancement: Conduct regular walkthroughs of the property with the marketing manager to evaluate visual elements, signage, decor, and overall aesthetics to ensure they align with Dairy Block's brand identity. Work closely with relevant teams, including property management and operations, to address identified discrepancies or opportunities for improvement.

Events/Activations: Work with the marketing manager and partner marketing teams to create a calendar of events and pop-up activations that are evergreen. Assist with event and activation development, production and day-of execution throughout the year. Coordinate with all tenants to create additional events that are collaborative and benefit the entire property.

Social Media: Maintain frequent and creative social media content updates via a strategic calendar that also incorporates Dairy Block and tenant messaging. Monitor social media of all tenants. Stay current on emerging trends and make recommendations for maintaining relevancy accordingly.

Blog Content Ideation & Creation: Develop strategic ideas for blog content aligned with Dairy Block's brand and marketing objectives. Collaborate with internal teams, stakeholders, and external contributors to gather insights and information for content creation. Utilize content management systems (CMS) to upload, format, and publish blog content on Dairy Block's website platform.

Graphic Design: With direction from marketing manager, create posters, flyers, ads and brochures as needed in accordance with brand standards; this includes, but is not limited to, onsite wayfinding and promotional materials, social media graphics, and digital/print ads.

Website: Ability to implement simple website updates such as news postings, copy changes and digital asset uploads. Post PR, news and events on the website weekly. In collaboration with the marketing manager, manage monthly email newsletter and content of the Dairy Block opted-in audience.

Merchant/Tenant Relations: Communicate with tenants on a regular basis. Assist with marketing needs as it relates to the block. Build positive relationships with tenants + their marketing teams.

Advertising/Branding: Assist with the creation of temporary, event and permanent signage. Works closely with marketing manager and the corporate marketing team to execute on brand and advertising facets benefiting Dairy Block.

Tourism: Maintain partnerships with local and national associations such as Visit Denver and Colorado Tourism Organization. Manage Dairy Block brochure and promotional material inventory, ensuring distribution in the marketplace.

Administrative Support: Collaborate with external vendors and partners, building and maintaining positive relationships. Provide administrative support which could include preparing vendor contracts, scheduling meetings, distributing meeting notes and follow ups as needed, processing invoices, preparing expense reports, and maintaining marketing materials and inventory.

Computer Software Proficiencies

• Microsoft Office Suite
• Canva
• Adobe Creative Suite
• WordPress

Requirements

• Bachelor's degree in marketing, business, communication or journalism OR equivalent years of relevant work experience
• Event and production management experience is preferred
• Must be highly motivated and a quick learner
• Highly organized
• Capable of meeting tight deadlines and able to work on multiple projects simultaneously
• Willing and able to work long hours on evenings and weekends when necessary, including some holidays
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and vendor contracts
• Excellent oral/written communication skills:
  • Ability to write routine reports and correspondence
  • Ability to speak effectively before groups of customers or event patrons
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form
• Ability to deal with problems involving several concrete variables in standardized situations and make appropriate decisions
• Ability to work independently with minimal supervision

Valued Traits

• Sharp, confident, extremely detail oriented, well organized
• Adaptability - ability to shift priorities and meet deadlines
• Excellent social skills, poise, warmth, tact and diplomacy
• Independent judgment and strong problem-solving skills
• Team player, as well as able to work independently
• Multitask with ease

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

Benefits:

McWhinney offers a competitive benefits package for full-time Associates including medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k), and employee assistance plan. Additionally, we offer a generous paid time off plan.

This job description is intended to provide a general overview of the position.  It is not designed to be a comprehensive nor detailed description of all the responsibilities and accountability of the role.  As an agile company, our positions can and do change based on the business need of the organization.

If you are a recruiter or placement agency, please do not submit resumes to any person or email address at McWhinney. McWhinney is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. McWhinney is not currently seeking any new recruitment partnerships. Furthermore, any resumes sent to us without an agreement in place will be considered your company's gift to McWhinney and may be forwarded to our recruiters for their attention.

McWhinney is committed to the principle of equal employment opportunity for all associates. All employment decisions at McWhinney are based on business needs, job requirements and individual qualifications.  All applicants will be considered for employment without attention to age, race, color, sex, sexual orientation, gender identify, national origin, veteran or disability status.