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Form of workJob Description
FLSA Status: 3/4 Time, Non-Exempt
Position Summary
The Marketing Coordinator provides leadership in marketing of library programming, collections, services, and general communications. This role includes marketing, public relations, media relations, advertising, and social media. The Marketing Coordinator will identify, develop, implement, and evaluate all marketing and promotional strategies for LCPL. Additionally, this role is responsible for the development and maintenance of our website using LibGuides CMS.
General Duties and Responsibilities
Essential Functions
- Coordinates with the Director to create a long term marketing plan.
- Coordinates with all library departments to promote programs, collections, and services by creating social media posts and flyers.
- Creates and distributes press releases, flyers, etc.
- Assist with strategic planning, development of policies and procedures, and initiatives related to general communications and marketing.
- Coordinate the creation and production of promotional and informative materials, signage, and annual reports, ensuring consistent quality, brand integrity, and graphic presentation.
- Effectively ensure that all communications are inclusive and ADA compliant.
- Build and foster community relationships that further the library’s mission and strategies.
- Establish and maintain good working relationships with media outlets, library partners, and other professional service providers.
- Assist in circulation operations as needed.
- Participate in special projects, or other duties, as assigned
Supervisory Responsibilities
Not applicable
Notice of Emergency/Disaster Responsibilities
All Lake County Employees may be required to work as a Disaster Service Worker when a local declaration of emergency or disaster is declared by the Board of County Commissioners. To be prepared for this role, all employees and emergency service function (ESF) leads will attend emergency management trainings and exercises as requested by the Director of Emergency Management. With advanced notification from OEM, employees will make reasonable efforts to attend training events in coordination with other employees and supervisors.
Other DutiesPlease note that this job description does not intend to cover or contain a full comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Requirements
- Bachelor’s degree or equivalent preferred
- The ability to work evenings and Saturdays
- Excellent written and verbal communication skills
- Experience in customer service (retail, food, or other industries is acceptable)
- Has the ability to create graphics and other promotional materials using programs such as Canva, Photoshop, Illustrator, or other digital tools to edit graphics
- Has the ability to work independently
- Has the ability to analyze a situation and make informed decisions
- Has excellent computer skills and can easily navigate Web browsers and programs such as MS Word or equivalent word processing programs or Google Apps.
- Has some knowledge of HTML or other programming languages
- Experience with social media platforms such as Instagram, Facebook, etc.
- Preferred bilingual in English and Spanish.
- Sitting: More than 50% of the time
- Walking: Less than 50% of the time
- Standing: Less than 50% of the time
- Using hands/fingers to feel or handle items: More than 50% of the time
- Reaching, pushing, or pulling with arms/hands: More than 50% of the time
- Climbing: Less than 50% of the time
- Balancing: Less than 50% of the time
- Kneeling, crawling, or crouching: Less than 50% of the time
- Talking or hearing: More than 50% of the time
- Tasting or smelling: Less than 50% of the time
- Lifting, moving, or exerting force of up to 10 lbs: Less than 50% of the time
- Lifting, moving, or exerting force of up to 25 lbs: Less than 50% of the time
- Lifting, moving, or exerting force of up to 50 lbs: Less than 50% of the time
- Lifting, moving, or exerting force of up to 100 lbs: Less than 50% of the time
- Lifting, moving, or exerting force of more than to 100 lbs: Less than 50% of the time
- Seeing up close: More than 50% of the time
- Seeing long distances: Less than 50% of the time
- Seeing color: More than 50% of the time
- Use of peripheral vision: Less than 50% of the time
- Perceiving depth: Less than 50% of the time
- Adjusting and focusing vision: More than 50% of the time
- Working outdoors in inclement weather – extreme hot: Less than 50% of the time
- Working outdoors in inclement weather – extreme cold: Less than 50% of the time
- Working indoors in an office environment: More than 50% of the time
- Working in high places: Less than 50% of the time
- Working near moving mechanical parts and machines: Less than 50% of the time
- Working in wet/humid conditions that are not weather related: Less than 50% of the time.
- Working in extreme cold conditions that are not weather related: Less than 50% of the time.
- Working in extreme hot conditions that are not weather related: Less than 50% of the time.
- Working with airborne particles or fumes: Less than 50% of the time
- Working with toxic or caustic chemicals or agents: Less than 50% of the time
- Working with explosives: Less than 50% of the time
- Working in an area with a risk of exposure to radiation: Less than 50% of the time
- Working in an area with a risk of exposure to electrocution: Less than 50% of the time
- Exposure to vibration: Less than 50% of the time
- Working in a loud environment: Less than 50% of the time
EOE Statement
Lake County is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, creed, religion, sex, national origin, sexual orientation, disability, or veteran status. Assistance or accommodation during the application process due to a disability is available upon request.
Lake County Benefits - Full-Time Employees
As a reflection of the value we place on the contributions of our employees, the County offers a competitive benefits package for full-time employees. Please review the 2024 Benefits Guide for full details. The Guide provides information on Lake County Government's benefit offerings, including:
- Employer-Sponsored Medical and Dental Insurance Plans
- 100% Employer Paid Vision Plan
- Flexible Spending Account
- Health Reimbursement Account
- Employer-Sponsored Short-Term Disability Insurance
- 100% Employer Paid Long-Term Disability Insurance
- 100% Employer Paid Term Life Insurance
- Supplemental Life Insurance Plans
- 401(a) and 457(b) Employer Matched Retirement Plans
- Paid Vacation, Sick Leave, Personal Days and Holidays
- Employee Assistance Program
- Public Health Emergency Leave
- Discounts on concerts, major sporting events, electronics, travel, cars and more!
Lake County Benefits - Part-Time Employees
Lake County is also proud to offer paid sick time off and flexible work schedules for our part-time employees.
EOE Statement
Lake County is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, creed, religion, sex, national origin, sexual orientation, disability, or veteran status. Assistance or accommodation during the application process due to a disability is available upon request.
Notice of Work Authorization Requirement
Applicants must be authorized to lawfully work for any employer in the United States. Lake County is unable to sponsor or take over sponsorship of an employment Visa.
Notice of Emergency/Disaster Responsibilities
All Lake County Employees may be required to work as a Disaster Service Worker when a local declaration of emergency or disaster is declared by the Board of County Commissioners. To be prepared for this role, all employees and emergency service function (ESF) leads will attend emergency management trainings and exercises as requested by the Director of Emergency Management. With advanced notification from OEM, employees will make reasonable efforts to attend training events in coordination with other employees and supervisors.
Other Duties
Please note that this job description does not intend to cover or contain a full comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Expected Duration of the Application Process
Due to the nature of the application and selection process for Lake County full-time positions, applicants can reasonably expect the application process to take a significant amount of time to complete before a decision is made to hire or not to hire. Typically, it takes approximately four (4) to six (6) weeks from the date of application to complete the entire selection process. The length of time it takes to complete the process can vary depending on a variety of factors. Please note that this is an estimated duration of the selection process.
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