Marketing Content And Communications Coordinator

Job Title: Marketing Content and Communications Coordinator

Location: Denver, CO

Employment Type: Permanent

Employment Hours: Full-Time

Reports to: Vice President of Sales & Marketing

Company Description

Roth Living is a luxury appliance wholesale distributor based in Denver, Colorado. The company distributes Sub-Zero, Wolf, Cove, and Best appliances throughout a fourteen-state region. The business is thriving and celebrating 64 years. Company website: rothliving.com

Culture is important and essential for success! Roth Living is deliberate about hiring the right individuals who support each other to do amazing work. Roth’s growth has been driven by an expanding team of smart, motivated, and caring individuals combined with world-class products. Our company is future focused with a passion to connect our network with powerful brands that ignite inspiration and innovation.

Role Description

The Marketing Content and Communications Coordinator will work closely with the marketing team and the CRM Lead to support sales and marketing objectives for a company specializing in luxury kitchen appliances.

The Coordinator will be responsible for graphic design of print and digital assets including; email marketing campaigns, advertising, and a variety of other sales and marketing support collateral. Additionally, the coordinator will handle copywriting, media relations, and media buying.

Specific Job Responsibilities

Marketing

• Assist in strategic marketing plans, promotional calendars, and collateral
• Execute marketing strategies across platforms including email marketing, event calendar management to drive consumer sales process and partnership marketing
• Assist executive and showroom management teams with various projects and marketing campaigns

Graphic Design & Copywriting

• Maintain a cohesive and consistent brand identity and voice for a suite of companies
• Write and design multimedia marketing and advertising collateral including print, digital, large format signage etc.
• Produce and manage digital assets including online advertising, library of product images, and portfolio of email marketing campaigns
• Manage, update, and edit archive of marketing images and brand identity materials and deploy as relevant and advise on proper use
• Manage vendor procurement, design, and production of promotional materials
• Send internal emails including corporate newsletters

Media Relations

• Research and negotiate local and national media buys on behalf of five regional showrooms
• Help write and distribute press releases
• Maintain press contact list
• Maintain an advertising calendar and submit advertising materials according to deadline

Content

• Develop content strategy aligned with short-term and long-term marketing targets
• Create, edit and publish engaging content
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users’ engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up to date with developments and generate new ideas to draw audience’s attention

Required Qualifications

• Bachelor’s Degree in Communications, Journalism, Graphic Design, Marketing, Public Relations or related field
• 1-5 years of relevant integrated marketing (e.g., digital, social media, campaign, event management, marketing strategy, business planning, marketing operations, or related work experience)
• Excellent oral and written communication skills
• Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Proficient in Microsoft Office Products and Google Doc Applications
• Familiarity with Email Marketing Platforms and Content Management Systems
• Strong eye for layout, composition, and typography
• Strong desire to learn new campaigning systems/platforms

Desired Qualifications

• Basic HTML Knowledge
• Experience with MailChimp or Marketing Automation Platforms
• Knowledge of Infor, SalesLogix or other CRM Platforms
• Knowledge of local media resources
• Knowledge of interior design, kitchen and bath design, architecture, and building community

Company Benefits

The company funds a portion of medical and dental insurance plans and provides free to the employee vision, short-term disability, long-term disability, and basic life insurance. The company also provides an employee stock ownership plan for retirement and an employee assistance program.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person