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Form of workJoin Our Team as a Marketing and Communications Manager!
Are you ready to take the reins of our dynamic Marketing and Communications Department? We're seeking a talented, strategic-minded individual to lead our team to new heights of success.
The purpose of this position is to manage the functions and activities within the City of Grand Prairie Marketing and Communications Department .
- Manages strategic Marketing and communication plans for promoting City services and events, including advertising, branding, web, social media, graphic design, video production, and media relations.
- Promotes the City as a top destination, working with stakeholders to deliver the City's key messages and maximize engagement of external and internal audiences by conceptualizing, developing, and producing eye-catching digital and print materials.
- Manages department staff and marketing agencies to ensure that their work aligns with City goals and brand values.
- Assists with marketing management of special events and promotional campaigns. Creates talking points, press, invitations/programs, including coordinating efforts with designers, printers, freelancers/vendors, and City Department representatives, may include assisting with set up and take down of events.
- Proactively handles media relations by contacting the news media to place stories; responding to inquiries from various media; coordinating news conferences; producing news releases and serving as spokesperson as needed.
- Manages the production of monthly newsletters, quarterly magazines, fliers, posters, direct mails.
- Acts on behalf of the Director in her absence by creating, proofreading, and approving communication material, managing recruitment, hiring, and staff operations, budgeting, and contracts. Coordinates with the City Manager's Office, City Council, other departments, vendors/agencies as needed.
- Provides outstanding internal and external customer service, communicates effectively with the public and fellow team members, and conducts duties, responsibilities, tasks and assignments with a constructive, cooperative, positive, professional attitude and demeanor.
- May work irregular hours, including some evenings and weekends as needed.
- Regular and consistent attendance and punctuality for the assigned work hours are essential.
DESIRED SKILLS:
- Project Management experience.
- Knowledge of emergency communications fundamentals. Experience responding to media inquiries during a crisis, including crafting media statements.
- Creative content: quickly, accurately, and engagingly writes news releases, speeches, copy for social media, websites, presentations, print ads, brochures, flyers, and billboards. Knowledge of AP Style writing.
- Hands-on social media and Content Management System experience.
- Experience with creative marketing equipment and software, including Adobe Creative.
- Knowledge of print marketing fundamentals, including graphic design, layout, branding, and production.
- Experience managing video production, including scriptwriting, story boards, editing, and graphics.
- On-camera experience a plus.
- Bilingual skills, English/Spanish, a plus.
- Education: Bachelor's degree in communications, journalism, marketing, advertising, English or related field
- Experience: Five years of experience in related field. Spanish fluency is preferred.
- Licenses: Valid Texas Class C Driver's License
- Certifications Required: None
