Unit Manager - Rawls Marketing & Communication

Position Description
Manages a unit within a department. Plans, organizes and develops goals and procedures for the unit. Represent the unit to administrators, outside agencies and others on relevant matters. Supervises subordinate staff.
Major/Essential Functions

• This position requires a blend of strong administrative skills and project management expertise to ensure the efficient execution of marketing initiatives and effective communication strategies. This position reports directly to the Senior Director of Marketing & Communications and works closely with the Director of Marketing & Communications.
• Manage the administrative functions of the marketing and communications department within the college, including budgeting, resource allocation, department inbox management, travel arrangements, and procurement.
• Lead the planning, execution, and evaluation of marketing and communication projects and campaigns.
• Define project objectives, deliverables, and timelines, ensuring alignment with college goals and objectives.
• Coordinate cross-functional project teams, including marketing professionals, designers, writers, and external vendors.
• Monitor project progress, identify potential risks, and implement mitigation strategies to ensure successful outcomes.
• Oversee the development and distribution of marketing collateral, including brochures, flyers, newsletters, and digital content. Including print coordination and swag orders.
• Serve as a liaison between the marketing and communications department and vendors, departments/areas/units within the college and on campus, facilitating communication and collaboration on shared initiatives.
• Create and manage dashboards for the department to measure the effectiveness of marketing and communication efforts.
• Assess campaign performance, identify trends, and make recommendations for improvement.
• Prepare regular reports and presentations to communicate results, insights, and recommendations to senior leadership.
• Develop and maintain administrative procedures and workflows to streamline operations and improve efficiency.
• Identify opportunities for collaboration and partnership to enhance the college's brand visibility and reputation.
• Supervise student assistants, providing guidance, support, and training as needed to ensure high performance and productivity.

Preferred Qualifications

• Strong communication skills to articulate goals, expectations, and feedback clearly.
• Delegation skills to assign tasks appropriately and empower team members.
• Ability to create and manage project plans, timelines, and budgets.
• Knowledge of project management tools such as Microsoft Project, Jira, Smartsheet, or Asana.
• Strong organization skills with the ability to multi-task and solve problems quickly.
• Ability to align project objectives with the overall goals of the unit and organization.
• Skill in identifying opportunities for process improvement and implementing changes.
• Skill in making decisions under pressure and resolving issues efficiently.
• Willingness to stay updated on industry trends, best practices, and emerging technologies.
• Proven experience in administrative management and project management roles, preferably within a higher education or corporate setting.
• Proficiency in project management tools (Smartsheet, Asana, etc.), Microsoft Office Suite, and other relevant software applications.
• Detail-oriented with a focus on accuracy and quality in all aspects of work.

About the Department and/or College
The Jerry S. Rawls College of Business Administration is AACSB accredited and houses the School of Accounting that holds separate AACSB accreditation. The college offers the BBA degree with majors in accounting, energy commerce, finance, information technology, management, marketing, and supply chain management. Several formats of the MBA program are offered in fulltime, weekend, and online modalities in Lubbock, the Dallas/Fort Worth area, Houston, and San Antonio. The College offers MS degrees in accounting, data science, finance, and marketing research and analytics. A Ph.D. in business administration is offered with tracks in accounting, finance, management, management information systems, and marketing. With a faculty of over 140 and a staff that exceeds 80, the college enrolls over 5,000 undergraduate and 800 graduate students.
Pay Statement
Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.
About the University
Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.