International Digital Content & Website Specialist

NIRA, a rapidly growing start-up is proudly redefining laser treatments and simplifying the way you achieve your best skin at home. As we continue our upward trajectory and expand internationally, we are seeking a digitally savvy, proactive, and highly motivated Digital Content & Website Specialist, to join our dynamic team as we continue our mission to create technologies that enable professional-grade results achievable at home.

This a pivotal role that combines the creative element of adapting a wide range of Digital Content (static, dynamic, video etc) as well as optimizing the D2C platform for the UK and European markets. It’s an exciting opportunity if you enjoy dealing with international markets in a fast-paced beauty technology company.

Core Responsibilities:

• Determine the optimum website infrastructure for international scale (ccTLD, sub-folders etc)

• Optimize content for SEO and understand the dynamics of CRO, working closely with the Growth Marketing Manager and US development team

• Manage website updates and implement changes according to the marketing promotional calendar

• Monitor website traffic and performance and continuously optimize

• Ensure website security and compliance with data protection regulations for international markets

• Audit all US content (videos, PDPs, email flows & campaigns, imagery) and tweak and adapt needed

• Maintain a content marketing calendar that schedules all aspects of the adaptation or creation needed throughout the year and ensuring consistency across all markets globally

• Ensure a consistent and premium aesthetic across all platforms, as well as managing our social platforms (Instagram, Facebook, Pinterest, YouTube, TikTok, etc)

Skills & Requirements:

• 3+ years experience of website management & Website architecture

• In-depth experience with Shopify Plus as it relates to international markets and an ability to work on conversion rate optimization

• Fluency in work across key graphic design tools creation tools, Photoshop/Illustrator/Canva and ability to adapt a wide range of Digital Content

• Good familiarity with marketing software and social media platforms (Klaviyo, push Owl, Attentive)

• Data-driven, highly analytical with an ability to solve problems creatively and effectively

• Must be hands-on, self-motivated and able to work remotely as well as part of a broader team

• Understand the dynamics of international markets (specifically Europe) and any language skills or having lived abroad would be a plus

Work Location: Hybrid – 2+ days at Company office in Danvers, MA

Company Overview:

At NIRA, we believe skincare should effortlessly inspire confidence. Our mission is clear: to create technologies that make professional-grade results attainable at home. We are proudly redefining laser treatments and simplifying the way you achieve your best skin, starting with the invention of the world’s first and only painless at-home laser technology.

Education is empowering. Our experiences as consumers and laser industry professionals fuelled us in creating a brand that is transparent about our technology, rooted in science, and clinically proven. We are devoted to doing better for everyone because we want to set a new standard in skincare. We’re here to put the power of dermatology in your hands.

https://www.niraskin.com/

Job Type: Full-time

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Danvers, MA 01923: Relocate before starting work (Required)

Work Location: Hybrid remote in Danvers, MA 01923