Marketing And Digital Content Specialist

The position is based out of the Woburn office. All activities should be compliant with the company quality policies to ensure appropriate control and compliance with both US/OUS regulations, as well as with the Company’s Business Code of Conduct, ADVAMED guidelines, and all local laws which may apply. The requirements of the position will evolve as the nature of the Company and product line mature.

PRIMARY DUTIES:

This position supports Marketing and Sales team activities relating to the commercialization of Barricaid. This role specializes in the development of digital leads, the patient educational journey, and the conversion process through surgery and assists in the coordination of all marketing related activities.

RESPONSIBILITIES

· Acts as marketing support contact for direct sales and distributor network

· Develops, maintains, and manages Marketing and training materials, sales tools, as well as collateral including brochures, manuals, PowerPoints, etc.

· Develops, edits, and maintains content of Direct to Customer (DTC) digital marketing efforts including:

• Digital content – landing pages, flyers, microsites, etc.
• Landing pages
• Surgeon locator
• Social Media post creation and publication on channels including Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
• Lead flow and lead nurturing activities

· Assists in managing website, including updates, lead tracking and integration into CRM, customer journey, patient journey, and conversions

· Supports training events including Sales Training, Surgeon Medical Education Program, Company participation in third-party events (e.g., Trade Shows).

· Responsible for DTC set-up for surgeon offices, reporting and lead tracking

· Oversees the routing, approval, and Digital filing of Marketing and related collateral in conjunction with quality

· Oversees the management of physical inventory and Digital collateral hub

· Ensures all documentation is up to date, quality system compliant and in order

· Regularly coordinates collateral requests, customer loyalty, and other needs with Sales and other departments as necessary and in accordance with budget and established SOPs.

• Oversees management of marketing literature, and other items. This includes monitoring an online marketing literature portal and placing replenishment orders as necessary.
• Assists with training and paperwork for vendor compliance programs
• Performs other duties as required
• Based out of the Woburn office
• Occasional travel
• Ensures collaborative relationships with Intrinsic team members and external stakeholders.
• Complies with all company quality standards, procedures, and workplace health and safety requirements.
• Operates within the requirements of the quality system and ensure responsibilities are carried out in accordance with the requirements of the applicable regulatory and quality processes.
• Assists CEO, CFO, and other departments on an as needed basis.

CRITICAL KNOWLEDGE, SKILL AND ABILITIES:

• Interpersonal Skills:
• Self-starter with advanced critical thinking skills
• Team player, both as listener and persuasive communicator, ability to work on projects independently while adhering to pre-determined deadlines.
• Strong problem-solving, organizational skills.
• A keen eye for detail.
• Ability to work in multiple environments such as surgical sites, trade shows as well as surgeon and sales training sessions, including lab settings.
• Communication & Technology
• Microsoft Office: Excel, PowerPoint, Word, Outlook
• Social Media Marketing: LinkedIn, Facebook, Twitter, Instagram
• Creation of Marketing Materials, primary in the Adobe Suite, including: InDesign, Photoshop, Acrobat Professional
• Language(s):
• English proficient in speaking and writing

COMPETENCIES, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree with emphasis in Business Administration, Marketing, Sales, or Graphic Design (or Equivalents).
• 2+ years of relevant experience.
• Strong interpersonal skills and demonstrated ability to establish and maintain effective working relationship with co-workers, customers, and other stakeholders.
• Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
• Proven ability to take accountability for the quality and timeliness of their work outputs while maintaining high personal and professional standards
• Possesses strong written and verbal communication skills and excellent presentation skills
• High level of experience with working autonomously and within a small team environment.
• Experience with managing CRMs, databases, online portals, and other sales tools.
• Ability to commute to Woburn, MA and travel as required

Job Type: Full-time

Pay: $29.00 - $32.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Social Media: 1 year (Preferred)
• Graphic Design: 2 years (Required)
• Content Creation: 2 years (Required)

Ability to Relocate:

• Woburn, MA 01801: Relocate before starting work (Required)

Work Location: In person