Digital Content Creator

Spindrift is one of the fastest-growing brands in beverage today. We are the first sparkling water made with real squeezed fruit that creates an undeniably delicious taste that only real ingredients can deliver. In April of 2021, Spindrift launched Spindrift Spiked, the cleaner twist on hard seltzer: a better-for-you option made with sparkling water, real squeezed fruit, and alcohol from cane sugar.

Overview
The Digital Content Creator will play an integral role within our in-house agency ‘The Juice’ by translating our brand message and values into compelling, innovative multimedia content – with an emphasis on short form video for Tiktok and organic social . Our team is fast-paced, fun-loving, and fanatical about our delicious product; you’ll work with us to continue to spark advocacy and grow our online community to share Spindrift with the masses. The Digital Content Creator will report into the Director of Digital Marketing, with day-to-day responsibilities that include concepting, capturing, editing, and post-production on multimedia content (photography, video, graphics, audio, etc). Your role will be integral to helping Spindrift attract, engage and delight existing drinkers with quality content and experiences.

WHAT YOU'LL DO

• Ideate, plan, and execute daily social content from beginning-to-end including idea development, script writing, narration, video editing, graphic design and/or animation and post-production.
• Curate and consolidate a wide array of static and video imagery through the lens of the Spindrift brand to maintain consistent and high-quality cross-platform social content (ie., video, graphics, gifs, memes, stories, copy, etc.)
• Collaborate to meet rapid turnaround times that include key stakeholder feedback and buy-in, responding to trending moments and real-time pivots. Communicate early and frequently with Community, Content and Digital Marketing teams to ensure alignment on creative approach.
• Maintain Spindrift brand in all assignments to ensure consistent tone of voice and visual brand expression. Must gain a deep understanding of Spindrift’s Drifter Community to ensure that content resonates.
• Maintain Digital Content assets for various delivery channels. Assist in upkeep of studio and production equipment. Create digital production objectives and conduct on-going needs assessments.

WHO YOU ARE:

A fearless creator who knows how to turn a clear brief into brilliant content

• You elevate creative quality and technical integrity to deliver flawless campaign executions every single time. You know that it’s not about bells and whistles, but about the quality of the story and the craft by which it’s told. Small budgets do not deter you; it fuels your creativity.
• A TikTok native adept to all things native to the platform.
• You possess insatiable curiosity and have a strong creative pulse on up-and-coming trends and research techniques that people are using to author, develop, and create content in the digital space
• You are keen to try new things while building upon what’s working. You are humble and handle feedback well and seek to find the best solution that delivers results on-time and on-budget.

Creativity & on the pulse of cultural, social, industry happenings

• You value exceptional design, engaging content, and memorable storytelling. You're interested in what's next, what's fun, what's cool, what's interesting - and you know how to take that inspiration and channel it into the next piece of contextually relevant content. Your hunger for greatness is contagious and breathes life into the work.
• You value creativity and empathy with your audience. This drives your desire to apply both in all content you create for (and with) the community to help them feel special, appreciated and seen.

Passion, Energy & Enthusiasm

• Spindrift fans truly love the product, our team interacts with them daily. You’d need to always reflect and encourage even more excitement for our brand. You’ll be a high-energy, enthusiastic addition to the team that’s passionate and genuinely excited to share Spindrift with more people and will use every opportunity to fuel brand advocacy.
• You eagerly approach tasks with optimism and thrive on every small victory. You like to exceed expectations on a regular basis – both with the team and our community.
• You don’t mind wearing lots of hats – e.g., hand model, art direct, prop master, squeeze fruit on occasion.

Organized Self-Starter that loves working on a team

• Our team runs on collaboration – you get the big picture and you’re the type to roll up your sleeves and help at any time to bring it to life. No task is too small.
• Ability to work quickly and efficiently with strong project management and decision-making skills
• You love owning projects but are also great at soliciting helpful feedback from the team
• You keep things organized and at-the-ready so the brand can respond in real-time
• Availability and willingness to work outside of normal office hours as needed
• Multi-tasker who can take the lead and can juggle multiple projects at once

Requirements

Education and Experience

• Bachelor’s Degree required – in Marketing, Communication, Creative Writing, etc.
• Minimum of 3-5 years of work experience
• Prior experience with social media & digital marketing for a brand preferred
• Proficient in Google Apps (Drive, Docs, Slides, etc.) & Microsoft Office Suite
• Proficient with Instagram, Facebook, Twitter, LinkedIn

• Proficient in Adobe Creative Suite and other design software. Print production expertise (especially in packaging) is a huge plus.
• Experience with photo editing and general photography principals
• Proficient in Google Apps (Drive, Docs, Slides, etc.) & Microsoft Office Suite
• An avid user of social media - if only to keep up with great design trends

Additional skills:

• Strong interpersonal skills with ability to identify and collaborate cross functionally internally and with customers, fans & influencers
• Ability to thrive in a fast-paced entrepreneurial environment

Benefits

Benefits

The salary range for this position is $57,645 – $70,455 and is dependent upon the candidate’s experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:

• short-term and long-term incentive programs specific to level and department
• medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• Company-paid life insurance, and a 401k retirement savings plan
• Monthly cell phone allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc.
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time