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Form of workJob Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job DescriptionWe are searching for a Global Content Development Lead for a Global Payment Network Team, a global power of one team. The team is responsible for media planning, buying and operations, data strategy, data analytics and insights, creative origination (everywhere except North America and organic social) and global production, as well as a range of integrated services from Publicis Groupe which vary from region to region.
The power of one team is comprised of over 500 team members worldwide, in a deeply connected and collaborative culture that fuels innovation, productivity and growth. Our clients see us as trusted partners who have their back, understand their business, and unlock opportunities. Critically, we are also their connection to global media platforms that dominate digital and social media. The Global Content Development Lead must have a passion for understanding modern approaches to content generation and distribution and a deep understanding of owned, organic, earned and paid content and their role in a modern marketing system. The Global Content Development Lead is a key leader in delivering key global initiatives that support new systems for digital transformation in marketing worldwide, a key partner to the Global client, and driving innovation. The ideal candidate will have a demonstrated passion for digital and social content, innovative new brand experiences working with makers, creators, celebrities, influencers, content studios and publishers. We are looking for both strategic and operational skills to lead specialist peers in the delivery of end-to-end Content Development, enablement, distribution and measurement.
This is an operational role that requires the establishment, piloting and implementation of new ways of working with a view to infusing simplicity and speed and sophistication. This person will also be the “right hand” to the Global Client Lead, helping to guide the vision, culture and objectives and deliver success across the relationship.
Key Responsibilities
- Responsible for modernizing the way we deliver marketing communications around the world and implementing a new operating model.
- Lead the evolution of the client’s go to market approach from end-to-end: audience planning, media design, content generation, delivery, distribution, and measurement. Partner with peers (media, data, strategy) to identify and deliver workstreams that help marketers get materially better at digital marketing and specifically how to drive success via content and social media.
- Oversee delivery of new content programs from concepting, to client presentation to scoping and production. Oversee the enablement of scaling and activating content programs in multiple markets.
- Identify and support up to 6 pilots in collaboration with regional teams and regional client teams, while managing overall progress and narrative to global client stakeholder.
- Lead Global Content campaign strategies in conjunction with other agency partners inside and outside of Publicis (e.g. W&K, Vayner) for major global briefs such as the Paris 2024 Olympics.
- Regularly assess and optimize operating models in collaboration with the Global Client Lead.
- Responsible for the relationship with Global Content and Delivery team and the VP of Operations. Develop deep, trusted relationships with the global organization including media, brand, sourcing/procurement, data etc., sponsorships and communications.
- Connectivity with creative & production teams in and outside of Publicis e.g., PXP, Saatchi, Leo Burnett, Digitas, Vayner, Brut Media, W&K.
- Experienced content leader with a proven track record of building credible and meaningful partnerships with senior level clients.
- Great account management/client management skills and team leadership.
- Is a proven operator able to deliver new systems and ways of working and drive deep integration between different parts of the marketing system.
- Understanding of finance and resource management models to optimize and inform both business as well as growth decisions.
- Operational ability to build the right team structures and operating models to deliver across all client assignments.
- Expert knowledge and thinking to offer a strong point of view for integrated marketing services. Knows when to lean on true experts to inform decisions and realize opportunity.
- Culturally astute, adept at working in a variety of environments and cultures and able to lead a team in an authentic, motivating, and relevant way.
- Comfortable navigating complex structures and thrives with a degree of ambiguity.
- Ability to collaborate effectively with multiple stakeholders and internal leaders across the client and our own organization. Can manage up and manage down.
- Has led large scalable accounts across multi-markets in categories that are transferable to a Global Payment Network.
The Person
A Leader
Charismatic, energetic and future-facing, an authentic who inspires those around them to be their absolute best and operates with integrity and gravitas, operating in a mindset of servant leadership.
Client Focused
A business advisor, excellent at building strong and long-term relationships with clients and who knows how to gain trust, create a culture of respect, and build true partnership. Obtains first-hand client information and uses it for proactive improvements in product services and to make informed decisions.
Strategically Driven, Detail Led
Has relentless, innovative and commercial focus. Is an accomplished ‘strategic thinker’ and business operator who is able to be in the detail when it is required to diagnose, solve and own problems. Able to connect and bring the best of our organization together to activate meaningful transformation.
Content Expertise
A proven track record for driving innovation in Content Development and production.
Agile and Resilient
Is action oriented and full of energy for new challenges. Leans in to change and is a nimble leader. Pushes self and others to be the best they can be and drives change with resilience.
Grounded and Human
Thinks in a culturally astute and thoughtful, human way about people and work. Is approachable and clear and upholds values of meritocracy, influence, and respect.
Global Experience
Track record of leading global brands. A proven collaborator within a global business, who can coordinate and influence a collective team-based client relationship across complex matrix structures, organizations, and different cultures. Adept at managing significant stakeholders across time zones and able / willing to travel as required.
Got what it takes? We’d love to hear from you.
Digitas is an equal opportunity employer.
Additional Information
Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
If your requirements fall outside of this range, you are still welcome to apply.
