Email Marketing Specialist

Directions for applying:

• Visit our website: https://www.raneystruckparts.com/workhappy/
• Download our application-fill this out in full
• Submit your application and resume to the provided email on our site!

We’re looking for our next Chromozonian to join the growing, diverse, and highly-skilled Marketing Department! Our Email Marketing Specialist will own the Raney’s and associated brands ESP (full funnel), championing one of the most critical mediums that connect us with our customers. This role will partner closely with our Creative, eComm, and cross-functional teams to amplify content, build leads, engage our audience, drive sales, and increase LTV across web and brick-and-mortar retail. By leveraging expertise in both eCommerce and D2C strategies, this role will drive awareness, conversions, and retention. We have a full-time design team, so we’re looking for folks with a skillset heavier on the technical side (triggers, flows, deep segmentation, A/B testing) ideally with content writing experience.

The Email Marketing Specialist will reside on our Performance Marketing team, reporting directly to the Senior Manager, Performance Marketing. This position is fully remote.

Raney’s has a fun and relaxed environment with a strong culture and family-type atmosphere. Our headquarters offers a break room like no other! Want to relax on a bean bag and watch a game of ping pong? Feel like playing a game of mega Jenga? Care for a game of pool while sipping your cappuccino? We believe work flexibility is important and aids in productivity. But the same can be said for a fun in-person environment. We are looking for people who bring this same lively spirit to work each day (whether in-person or online).

Requirements:

• 5+ years of professional experience in eCommerce and/or D2C (Direct-to-consumer) Email Marketing throughout the sales funnel.
• Expertise in Klaviyo or similar Email Service Providers.
• Data-driven and well-versed in analytics, with extensive experience in A/B testing and leveraging insights to drive optimization.
• Copywriting, content writing, or equivalent experience (this role will eventually be responsible for writing the emails)
• Proactive deployment calendar ideation, creation, and execution-Dedication to expanding reporting capabilities to enable more sophisticated analysis and optimizations.
• Experience managing/developing/implementing email campaigns.
• Experience building email calendars for multiple segments.
• Prior experience writing and editing email content for both broad and persona-based audiences.
• Able to work closely with cross-functional roles to create segments, campaign flows, and templates.
• Highly motivated and self-starting.
• Able to see a project from start to finish, goal/KPI oriented.
• Exceptional verbal and written communication skills and strong attention to detail.
• Ability to spot efficiencies and implement solutions for creative templates and localization.

Additional Requirements:

• 4-year degree or equivalent work experience
• Prior experience at an online retailer preferred and/or D2C brand
• Competitive knowledge of email best practices
• Experience making basic edits in Adobe Photoshop and/or Figma.

You get bonus points for:

• Prior experience in the auto industry, specifically Heavy-Duty Trucking
• Certification in Klaviyo or similar ESP
• Moderate knowledge of HTML
• Working knowledge of templating languages (Django, liquid, handlebars, etc)

Had you been with us last month, you would have:

• Tested/optimized upper funnel, abandoned cart, and retention workflows.
• Worked with customer data to create detailed segmented lists/flows
• Collaborated closely with cross-functional teams to amplify and promote internal/external content
• Coordinated with cross-functional teams to produce product status communications (shipping, back-in-stock notifications, etc.)
• A/B tested everything from subject lines and media type to CTAs and content lengths
• Partners with the Retail team to support in-store events and promotions.
• Found the perfect balance and cadence of content, brand, and product marketing to keep the audience engaged and subscribed.
• Worked across teams to implement best practice lead capturing on-site and across paid media
• Created reports to track the performance of campaigns and automated flows.
• Other duties as assigned and required.

Here are just a few of the benefits that Raney’s, LLC. offers:

Health Insurance through Florida Blue, Dental Insurance, Life Insurance, paid holidays, tuition reimbursement, 401k match, personal days, and sick time.

Schedule: Monday-Friday

Raney’s is a drug-free workplace and pre-employment drug screening and background check will be required.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Remote