Email Marketing Specialist

We are looking for a talented Email Marketing Specialist to take the lead with our Email Marketing strategies. Your main duties include running Email Marketing campaigns end-to-end and managing email databases for optimal data integrity. You should have knowledge & experience with Mailchimp, ActiveCampaign, Sendgrid, and other top-tier ESP’s. You should be someone who’s passionate about marketing and providing a first-class customer experience that can engage our customers, drive revenue and build brand loyalty. You must possess a strong understanding of Email Marketing principles, triggered campaigns, email testing and optimizing performance. Reports to the Digital Marketing Manager.

Essential Functions and Responsibilities: Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Plans, builds and executes cross-channel communications, campaigns and nurture programs in a flexible and
• timely manner
• Manages set-up and configuration of data-driven campaigns ensuring deliverability
• Works with stakeholders create and implement test strategies, including A/B multivariate testing that maximize
• conversions
• Understands workflow processes and systems within a marketing/sales cycle
• Solid technical skills and expertise with HTML and CSS optimized for email deployment
• Proofreads emails for clarity, grammar and spelling
• Ensures mobile-friendly email templates
• Creates / collects copys for email communications, including internal company updates
• Optimizes our email templates using graphics, personalization and advanced features
• Constructs & manages our email databases to ensure list hygiene & integrity
• Oversees campaigns from creation to reporting to analysis with suggested improvements
• Reports on sales revenue generated from Email Marketing efforts
• Ensures emails follow industry policies and best practices
• Keen eyes and aptitudes for troubleshooting with solutions led approach
• Performs other related duties as assigned

Knowledge, Skills, and Abilities:

• Proven work experience as an Email Marketing Specialist or Digital Marketing Operations
• Expert understanding of ESP’s including, but not limited to, Mailchimp, ActiveCampaign, Sendgrid, Sendy/AWS hosted
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• Comfortable in a diverse and fast-paced environment
• Goal-oriented, organized team player

Required Qualifications:

• 4+ years of experience with email campaigns or digital marketing

Preferred Qualifications:

• B.A./B.S. Degree; degree in Marketing

Served with Honor is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, marital status, disability or any other basis prohibited by law.