Email Marketing Specialist

About us

Hometown Hero is a small business in Austin, TX. We are collaborative, social, fast-paced and our goal is to provide people the means to improve their mental wellbeing.

Our work environment includes:

• Modern office setting
• Food provided
• Growth opportunities
• Regular social events
• Relaxed atmosphere
• Lively atmosphere
• Flexible working hours
• On-the-job training

Hometown Hero is Texas’ favorite CPG hemp company! Our award-winning products and give-back philosophy have made us one of the most successful hemp companies in the country. We’re proud to offer a range of exceptional hemp-derived products crafted with the same care, dedication, and commitment that define the heroes we aim to support.

We are seeking a talented and experienced Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for developing and implementing email campaigns to promote our products. You will work closely with the marketing team to create engaging content, manage campaigns, and analyze data to optimize Email Marketing efforts.

Responsibilities

• Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute Email Marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data such as web behavior to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time, and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
• Optimize email frequency between program touchpoints to minimize database churn and maximize revenue. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Regularly identify trends and Email Marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for Email Marketing tactics, including audits of how we can acquire, nurture, and retain these customers.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements

• 5 years experience or more managing an Email Marketing program.
• Strong collaborator and team player
• Experience working in Klaviyo.
• Experience working with email lists of 200,000 emails or more.
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
• Proven work experience in growing, engaging with, and analyzing the performance of a large Email Marketing database.
• Proficient in data analytics to determine important data and be able to suggest improvements.
• Excellent written communication skills.
• Strong project management skills and exceptional attention to detail.
• Nice to have- knowledge in hemp, cannabis, or consumer wellness product marketing

Skills

• Email Marketing
• Campaign Marketing
• Communication Skills
• Marketing Automation
• Web Analytics
• Testing
• Template Creation
• Content Creation

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Professional development assistance
• Unlimited paid time off

Experience level:

• 5 years

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Austin, TX 78748: Relocate before starting work (Required)

Work Location: In person