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SalaryAre you passionate about leveraging the power of Email and Digital Marketing to drive business growth? Join our team at AAOS as an Email and Digital Marketing Operations Specialist! In this critical role, you’ll play a pivotal part in our marketing efforts, ensuring effective communication with AAOS Members, revenue generation, and brand loyalty.
Responsibilities:
- Email Campaign Management:
- Oversee all email campaigns, from planning to execution.
- Collaborate with Marketing, Communications, and Membership teams to align email content with business objectives.
- Translate business and marketing goals into impactful email campaigns using our marketing automation platform.
- Calendar Management:
- Maintain and update the email calendar, working closely with product/business owners to prioritize and schedule programs.
- Best Practices and Training:
- Develop and share best practices across AAOS.
- Train new users on the marketing platform.
- Continuously improve processes based on insights and adjustments.
- Marketing Automation:
- Collaborate with product/business owners to create end-to-end marketing automation templates and campaigns.
- Ensure audience segmentation, creative development, formatting, testing, deployment, and success measurement.
- Performance Optimization:
- Test strategies related to content, timing, audience segmentation, subject lines, and frequency.
- Maintain transactional emails and trigger/nurture campaigns.
- Data-Driven Insights:
- Analyze email metrics and performance indicators.
- Provide recommendations to enhance campaign effectiveness based on industry benchmarks.
Exemplifies the following essential values of AAOS:
- Teamwork: Effective collaboration and team-focus to solve complex problems and drive innovation.
- Empowerment: The authority, information and skills to make decisions and drive results.
- Accountability: Ownership of process and results that drive decisions and ensure implementation.
- Mindset of Growth/Continuous Learning: Focused on and invested in self and staff development to become more adaptable, making AAOS more agile, innovative and sustainable.
Travel:
- Up to 10 business days per year
Qualifications:
Required:
- 4-5+ years of email marketing experience.
- A keen understanding of email concepts, metrics, and best practices.
- Proficiency with marketing automation tools (HubSpot, Marketo, etc.).
- Experience crafting trigger/nurture campaigns that engage customers.
- Channel-surfing skills: Google Ads, paid social, programmatic display.
- PPC account management (3+ years) and SEO savvy.
- Reporting and analytics prowess.
- Strong communication and project management chops.
- HTML/CSS and MS Office familiarity.
Desired:
- Bachelor’s or advanced degree in marketing or e-commerce.
- Experience in professional societies or membership marketing.
- Bonus points for healthcare professional audience know-how.
Join us in shaping AAOS’ marketing success! If this resonates with you, apply today by sharing the following:
- Clearly communicate why you are the ideal candidate for this role, providing specific examples and experiences as proof points.
- Resumes must be accompanied by a cover letter with salary expectations to be considered.
Please note:
This hybrid* position is based in Rosemont, Illinois and is open to applicants who are able to commute weekly to this office.*
Applicants must already be authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of work visas.
