Email Marketing Manager, Volunteer

Email Marketing Manager, Volunteer

About the Pet Cancer Foundation

The Pet Cancer Foundation’s vision is to increase the life expectancy and improve the quality of life of pets diagnosed with cancer. Estimates currently suggest that approximately 12M dogs and cats are developing cancer every year, which is roughly 6x the number of humans getting cancer yearly within North America.

As the organization continues to work towards the accomplishment of our mission, the PCF team includes professionals contributing virtually across Canada, the United States, and several other countries worldwide. Our team requires a skilled and experienced Email Marketing Manager to create relevant and engaging campaigns to build our community. That is where and how you can help us.

About the Position:

PCF is seeking an experienced Email Marketing Manager to join our dynamic team. In this role, you will play a pivotal role in engaging our audience, driving awareness, and supporting our mission of enhancing pet health and cancer awareness through targeted and effective Email Marketing campaigns. You will have the opportunity to lead the development and execution of our Email Marketing strategy, leveraging data-driven insights to deliver personalized and impactful communications to our subscribers.

Duties and Responsibilities:

• Develop and implement an Email Marketing strategy aligned with organizational goals and objectives.
• Create compelling email campaigns, including newsletters, announcements, promotions, and fundraising appeals.
• Manage our Email Marketing platform, ensuring optimal functionality, deliverability, and compliance with regulations.
• Segment our email list based on subscriber demographics, behavior, and preferences to deliver targeted and relevant content.
• Design and optimize email templates and layouts for enhanced engagement and conversion rates.
• Monitor and analyze key performance metrics to assess campaign effectiveness and identify areas for improvement.
• Conduct A/B testing experiments to optimize subject lines, content, calls-to-action, and other elements of our email campaigns.
• Collaborate with cross-functional teams to align Email Marketing efforts with overall marketing strategies and initiatives.
• Stay informed about industry trends, best practices, and emerging technologies in Email Marketing to drive innovation and continuous improvement.

About You:

We are looking for a creative and analytical individual with a passion for Email Marketing and a commitment to our mission. The ideal candidate will possess excellent communication skills, attention to detail, and the ability to thrive in a fast-paced and collaborative environment. You should be results-oriented, proactive, and able to effectively manage multiple projects simultaneously. You have:

• Bachelor's degree in marketing, communications, or related field.
• 3+ years of experience in Email Marketing, preferably in a non-profit or healthcare organization.
• Proficiency in Email Marketing platforms such as Mailchimp, Constant Contact, or HubSpot.
• Strong analytical skills and experience with Email Marketing analytics tools (e.g., Google Analytics).
• Knowledge of Email Marketing best practices, CAN-SPAM Act, CASL, and other relevant regulations.
• Experience with HTML/CSS and email template design is a plus.
• Passion for pets and commitment to the mission of the Pet Cancer Foundation.

What we provide you with

This is a fantastic role for anyone looking to either go into the private or non-profit sectors. You will develop excellent networking and strategy skills and gain experience working with large teams, improving your task management skills.

Footnotes

• Expectations regarding a time commitment are in the range 4-6 hours per week.
• This position is virtual and completed from anywhere in North America.
• This role may require additional hours from time to time and your flexibility to adapt is necessary.
• Please visit our website at www.petcancerfdn.org for more information on the organization.

Job Type: Part-time

Expected hours: 4 – 6 per week

Application Question(s):

• We are experiencing higher than 70% of applicants who state they missed seeing the volunteer nature of the role in the posting above.

Please leave us a short acknowledgement that you are aware of the volunteer nature of the role to allow us to properly consider your application.

Thank you!

Education:

• Bachelor's (Preferred)

Experience:

• Email marketing: 5 years (Preferred)

Work Location: Remote