Email Marketing Manager

Manager of Digital CRM & Loyalty

As the Sr. Manager of CRM & Loyalty, you will play a critical role in growing ProHealth by executing various CRM programs to improve customer LTV. You will manage the day-to-day execution, creation, and optimization of campaigns.

To be successful in this role you will need to be equally an operator, strategist, and analyst as well as have substantial experience with creating complex CRM flows for ecommerce.

Qualifications

• Minimum of 3 years in email / direct marketing in a subscription driven business, with a focus on executing, measuring, and managing cohort performance.
• Experience with campaign measurement techniques including iterative A/B test designs, hypothesis testing, incrementally, attribution, brand lift, etc.
• Capable of mapping end-to-end customer journey to identify opportunities to create complex contact flows ensuring sustained positive engagement throughout the customer journey
• Confident with measuring cohort and segment, conversion metrics, along with other ecommerce & financial metrics
• Can demonstrate proficiency in online marketing, email platforms (klaviyo, Twilio, etc), crm systems (Zendesk, Salesforce) and strong data analysis skills (excel, etc.).

Responsibilities:

• Manage day-to-day CRM operations driving customer retention and subscription growth across various segments (new to file, recently converted, subscribers, likely to churn, churned, etc.)
• Implement targeting, personalization initiatives to improve engagement, conversion and maximize ROI of email, direct mail, sms, and catalog initiatives.
• Lead testing optimization for CRM channels to understanding balance of offer/promotion, messaging, channel, landing page, and triggers
• Own the customer activation roadmap to drive LTV and engagement across all primary customer segments (new to file, recently converted, subscribers, likely to churn, churned, etc.)
• Own the subscription program monitoring performance and customer satisfaction while proactively identifying opportunities to reduce churn and increase average tenure
• Monitor cohort performance to predict and report on initiatives and their impact on driving LTV / future performance
• Create and drive KPIs for CRM channels (currently including email, catalog, direct mail), as part of a larger, holistic customer-centric marketing and business plan; establish metrics to measure the effectiveness of CRM and loyalty initiatives and adjusting strategies based on data insights.

About ProHealth

ProHealth is an industry leading, 35 year old longevity supplement company on a mission to help people be more alive and alive more. Since 1988 we’ve crafted the highest quality, most efficacious longevity supplements. All of our products are manufactured in the USA in GMP certified facilities, and all products are 3rd party tested for safety and efficacy. We publish the independent lab results for all our products on our product pages.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Experience level:

• 4 years

Schedule:

• Monday to Friday

Experience:

• E-commerce: 2 years (Required)
• HTML/CSS: 1 year (Preferred)
• Klayvio: 1 year (Preferred)
• Cohort Analysis: 2 years (Required)
• Personalization: 2 years (Required)
• eMail Marketing: 4 years (Required)

Work Location: Remote