Job Description
Bellami Hair is is the largest and fastest growing Hair Extensions brand in the world founded in 2012 and acquired by the Beauty Industry Group in 2022. Specializing in Hair Extensions, professional styling tools, and Hair Care. Bellami Hair is constantly revolutionizing the way Hair Extensions and styling tools are created and used by Professionals and Consumers.
The Bellami Retention Marketing Manager will be responsible for Email & SMS Marketing strategy & execution. As Retention Marketing Manager, you will be in charge of growing our data base of Email & SMS subscribers, increasing engagement, conversion rate optimization, and project management for promotions and product launches. You will set up differentiated tactics for Consumers and Professionals.
The successful candidate will be experienced in building strong marketing funnel from lead gen to conversion, and passionately monitor the email industry to adopt best practices and products. The role will be measured on a combination of efficient program management, creative coordination, but most importantly revenue generated, conversion increases and open rate.
This role is located in Chatsworth, California (Los Angeles area). A flexible working schedule will be arranged with your manager.
The ideal candidate has an entrepreneurial mindset and the passion to thrive in a growing business environment, including:
- A Bachelor’s Degree in marketing or other relevant field
- 3+ years of experience building and executing Email & SMS Marketing campaigns
- Experience with web-based marketing applications such as Klaviyo, Attentive, NetSuite, Salesforce etc.
- Exceptional attention to detail and organizational skills
- Professional verbal and written communication skills
- Ability to multi-task and complete tasks thoroughly and accurately in a fast-paced environment
- Strong critical thinking and problem-solving skills
- Strong communicator of cross team project management initiatives
- History of understanding email analytics and transforming data into actionable knowledge
- Experience creating responsive email design and using Photoshop
- Able to learn quickly and adapt to changes as needed
- Hybrid office work culture of 3 days per week minimum in office
Benefits and Perks
- Competitive Salary
- 401(k) with company match - $ for $ up to 4% - immediately vested
- Vacation/Holiday Leave
- Great Medical/Dental/Vision Insurance
- Life and AD&D Insurance
- Opportunities for growth and advancement
- Hybrid workplace
- And so much more!
A Part of the BIG Picture
BELLAMI is a proud brand of Beauty Industry Group, a beauty company that owns a portfolio of beauty brands based in North America, Australia, and parts of Europe and Latin America.
Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.
BIG's company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.
Candidate Support
If you are contacted for an interview and require accommodation during the interviewing process, please reach out to the People & Culture team regarding support.
We thank you for considering this opportunity and thank everyone who took the time to apply. Please note that all candidates will be updated on the status of their application up to 6 weeks after the application closing date. We appreciate your patience as we diligently review all applications submitted.