Email Marketing & Communications Strategist

Title - Email Marketing & Communications Strategist

Job location- Dallas, TX

Reporting Type- Onsite / Hybrid, 2 days in office (must be within driving distance)

Duration- Full-Time

Client Industry:- Providing CPA and Financial Services to Dentists Nationwide

Job Description:

Responsibilities and Duties

• Responsiveness to day-to-day project management duties such as proofreading, copywriting, editing, collateral creation and updates.
• Point of contact for content updates through agency partners and the website content management system (WordPress).
• Strategy, development and execution of HTML Email Marketing engagement programs to nurture prospects from marketing leads to sales qualified leads through the firm's Marketing Automation Tool (Pardot).
• List management and segmentation of various email lists within multiple platforms.
• Tracking and reporting on campaign analytics through the CRM (Salesforce) and MAT (Pardot) tools.
• Email and blog copywriting, creation, and automation for monthly newsletter and ad-hoc campaigns.
• Creative and digital support on campaigns and programs in collaboration with the marketing team, digital agency partner and firm's executive and planning teams.
• Data analysis and measurement of website traffic and social campaigns.
• Working with sales team, agency partners, vendors and freelancers. Collaborating with SMEs to create new content and tell the story through the brand's voice.

Must haves Questions

• Copywriting skills
• Bachelor's Degree from a regionally accredited institution
• Minimum five years' experience in marketing, communications, journalism or advertising
• Must have a working business knowledge of email engagement programs, digital and social media including prior career experience planning copywriting, managing and executing digital campaigns
• Strong written and oral communication skills
• Ability to edit basic HTML and proficiency using a website content management system (WordPress), email and marketing automation tools, Adobe Creative Suite including Illustrator and Photoshop
• Competence in AP style
• Experience with customer relationship management tools (preferably SalesForce), and social media platforms
• Creative, deadline driven, organized and detail obsessed
• Able to work hybrid in Dallas, TX

Nice to haves:-

• Experience working in marketing for the financial sector