Email Strategy Manager

Description
Email Strategy Manager (Manager, Owned Media Strategy - Marketing)
The Strategy Manager will facilitate and traffic the day to day execution of the overall owned media marketing plan via email, SMS, and app push. This individual will assist in cross channel strategy, performance reporting, and communicate with internal and external marketing partners to ensure all aspects of the strategy are being executed efficiently and on time. Additionally, this individual maintains a current understanding of email, SMS, and app push best practices and applies them to the execution of our campaigns. The position will report to the Senior Manager, Owned Media Strategy.
Primary Responsibilities:

• Partner with Product Marketing, Marketing Strategy and Promotion teams to ensure all priorities are supported in digital owned channels (email, SMS, ad app push)
• Review/approve email briefs prior to kick-off
• Lead creative kick off and audit of email campaigns
• Lead personalization efforts including tracking of projects from kickoff to completion
• Pull and interprete email analytics and data
• Review and approve email subject lines and app messages
• Project manage special projects based on business priorities
• Support Sr. Manager in maintaining relationships with loyalty, site merchants, creative, coding, e-commerce and IT
• Stay up to date on the latest email marketing trends and industry best practices

Core Competencies & Accomplishments:

• Bachelor's degree required
• 2-4 years' experience in marketing; retail marketing setting preferred
• Ability to plan digital strategies and convert in to actionable campaigns
• Passionate about marketing and understands email/app/sms marketing concepts
• Strong communication skills; both oral and written
• Ability to manage projects
• Ability to work independently, while also functioning and contributing as part of a team
• Strong attention to detail and accuracy
• Proactive, energetic, inquiring and investigative mind
• Experience setting up data and reporting structures utilizing multiple tools within the MS Office Suite (i.e. visualizing data in excel using hosted files on sharepoint; data manipulation, macros, charts and pivot tables)
• Experience with Salesforce Marketing Cloud (SFMC) is a plus

What you get:
Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.
About JCPenney:
JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
For more opportunities to join our team please visit our careers page.