Graphic Design And Brand Specialist

JOB DESCRIPTION

Position: Graphic Design and Brand Specialist

FLSA: Exempt

Department: Dallas Sports Commission

Direct Report: Director of Marketing

ABOUT DALLAS SPORTS COMMISSION

The Dallas Sports Commission (DSC) is a non-profit organization whose mission is to attract, retain and support sports and entertainment events that will position Dallas as the premier sports destination and have a positive impact on the economy and quality of life of Dallas residents.

The Graphic Design and Brand Specialist will drive marketing efforts of the DSC and the DSC’s clients by creating and curating both written and visual assets. The ideal candidate must be able to multi-task, be detail-oriented, have impeccable communication skills, be able to handle themselves with professionalism, and have the drive necessary to handle the pace of the events associated with the Dallas Sports Commission.

DESCRIPTION OF DUTIES/ESSENTIAL FUNCTIONS: (individual duties, assignments, and responsibilities required of the position)

1. Develop brand standards with Director of Marketing and supervise all employee-created assets to ensure the standards are met.

1. Collaborate with the Marketing Specialist on the content development for DCS marketing assets.
2. Work with the Director of Marketing to write bid books, letters of support, quotes, and additional items as needed.
3. Support the event services team with promotional materials for the designated event
4. Management of the DSC’s image and video library – aggressively seek new images and ensure library is up-to-date; fulfill requests for photos, videos and logos
5. Edit content across the organization, as needed, with strict adherence to our brand standards
6. Work with Marketing Specialist to create new content and researching content trends
7. Create and update of sales and marketing materials, including signage, collateral, presentations, bid books, sales sheets and flyers

ADDITIONAL RESPONSIBILITIES:

• Commitment to the Core Values and meeting the goals and objectives of the Dallas Sports Commission

• Design and layout each monthly newsletter. Responsibilities will include writing at least one feature story for each edition of the newsletter that will include content that can be repurposed to promote on social media and used to grow the newsletter subscription list, apply best practices to the newsletter and its distribution to help improve open rates, and working with the Marketing Specialist to develop social media and website content for each edition.
• Develop Community Champion program with Director of Marketing and the Director of Operations. The program will include the selection of a monthly champion, writing an in-depth story on the organization to promote the work it does, develop a branded email format where the monthly story can be distributed, work with the Marketing Specialist to develop social media and website content, create all graphics to promote the content, and work with the Community Champion directly to book a representative on the Mic Drop Dallas podcast.

• Participate and contribute to Dallas Local Organizing Committee marketing efforts, including but not limited to brand management and grassroots marketing initiatives
• Assist with marketing efforts in support of the sales and events teams
• Collaborate with the Marketing Specialist to curate an optimal email marketing schedule and improve the DSC’s email database health.
• Work with DSC freelancers
• Attend DSC events to capture content for social media with photography and videography

• Manage or assist with special projects (e.g. videos, new programs, holiday card, etc.)
• Assist with information booths and event activations as needed

SUPERVISORY RESPONSIBILITIES: (personnel supervision, budgets, performance, etc.)

• Manage and coordinate freelancers and contractors as needed

EDUCATION AND EXPERIENCE

• Four-year degree from an accredited college or university preferred.
• 2-4 years of demonstrated experience in brand management required; sports marketing preferred.

KNOWLEDGE, SKILLS AND ABILITIES (technical, communication, interpersonal, etc.)

• Proficiency and proven skills in the ability to produce creative and innovative Graphic Designs
• Excellent written and verbal communications skills.
• Resourceful; creative problem solver; detail-oriented; highly organized; strong editing skills.
• Proficient in Microsoft Office
• Experience in Adobe Suite required
• Must be an enthusiastic team player willing to work evenings and weekends at events. Some travel may be required.
• Ability and comfort level to interact with clients, board members, event rightsholders, facility managers and vendors.
  

WORK ENVIRONMENT: (overtime, travel, physical demands, and conditions)

• Must be an enthusiastic team player willing to work evenings and weekends as needed for events. Some travel may be required.
• While performing the duties of this job, the employee is required to stand, walk, sit, use hands and fingers, handle object and office tools, reach, balance, stoop, kneel, crouch, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is exposed to an office environment with noise levels usually moderate.

The above information in this job description has been designed to indicate the general nature and level of work performance by employees within this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employee assign to this job.