E-Commerce Manager

NakedCashmere is seeking an entrepreneurial and driven E-commerce Manager to lead the online presence of Nakedcashmere.com. As the E-commerce Manager, you will develop and execute strategies to maintain website revenue and performance goals, optimizing the user experience, increasing online sales, and overseeing day-to-day operations. The ideal candidate should have a proven track record in e-commerce management, a data-driven approach, understanding of digital marketing, and strong analytical skills.

Responsibilities:

E-commerce Strategy:

• Implement holistic e-commerce strategies aligned with company goals for Nakedcashmere.com.
• Own and drive improvements for website specific metrics: CVR, Bounce Rate, Transactions, AOV and organic search traffic numbers.
• Identify growth opportunities and stay updated on industry trends.

Online Sales Optimization:

• Drive revenue growth through effective merchandising and promotions.
• Analyze sales data, customer behavior, and market trends for improvement.
• Monitor key performance indicators (KPls) to assess e-commerce initiatives and lead on improvements to them.

User Experience:

• Oversee website, navigation, and functionality for an engaging user experience.
• Collaborate with design and development teams to implement user-friendly features.
• Lead day-to-day operations of all DTC E-commerce sites.
• Own testing plan to evaluate site performance and ensure are positive ROI for the program.

Production:

• Work with teams to launch products on the website, managing inventory, pricing, and product listings.
• Manage and direct Ecommerce Associate Merchandiser in the set up of products and pricing.

Digital Marketing:

• Manage and execute SEO content strategy with the SEO agency.
• Collaborate on compelling content, product descriptions, and visuals for timely launches.

Analytics and Reporting:

• Utilize analytics tools for insights, tracking performance, and generating reports.
• Improve conversion rates and customer engagement through A/B testing.

Site Management and Collaboration:

• Launch new product listings, landing pages, campaigns, and promotions.
• Work on Shopify content improvements and app integrations.
• Collaborate with cross-functional teams for effective initiative execution.

Skills and Qualifications:

• Bachelor's degree in Marketing, Business, E-commerce, or related field.
• 2+ years of proven e-commerce management experience.
• Strong understanding of Shopify, digital marketing, SEO, SEM, and social media.
• Proficiency in using Shopify e-commerce platforms.
• Thrives in a dynamic environment with a passion for continuous improvement.
• Analytical mindset, excellent communication, project management skills.
• Detail-oriented, committed to delivering high-quality results within deadlines.
• Experience in apparel industry is a plus.