Digital Pr Specialist

IdealTax is actively seeking to hire a Digital PR Specialist, the ideal candidate has a strong sense of what's happening in the industry and a desire to constantly learn, collect trending insights, and take on new challenges.

• You will focus on increasing the authority of the brand's website by securing links, citations, and mentions from relevant, authoritative sources.
• To do this successfully, you will focus on building and maintaining relationships with relevant publishers, journalists, influencers, and industry experts to promote our content and build exposure for the brand.
• You will take ownership of your ideas, champion your projects and be willing to try new tactics to achieve our goals.
• You will determine what makes content "outreach-able" and worthy of high-quality, relevant coverage.
• Create unique, creative outreach messages to journalists, website owners/admins, bloggers, etc. via email.
• Use outreach tools to research and evaluate relevant websites that may be willing to link to our website or mention our brands on their platforms.
• Manage and develop key relationships with journalism contacts (writers, editors, marketers, etc.) to identify additional opportunities for collaboration.
• Research industry trends, news, and digital marketing best practices, and use the data to develop strategy.
• Maintain and grow a comprehensive database of media contacts.
• Monitor and report competitor activity and relevant industry trends, events, and opportunities to appropriate teams.
• Identify link-worthy content within growth verticals and collaborate with SEO and content.
• Build and contribute to a comprehensive database of media contacts.
• Meet defined link goals consistently.

• Monitor HARO queries daily and identify opportunities relevant to the accounting industry and our expertise

• Craft and send compelling pitches to journalists and media outlets

• Build and maintain relationships with key journalists and influencers in the accounting sector

• Track and report on media placements, including online, print, and broadcast

• Provide recommendations for optimizing our PR strategy based on HARO results

Qualifications

• 2+ years of hands-on outreach and digital PR experience
• BA in Marketing, Communications, Public Relations, Journalism or a related field
• Experience in link building or similar roles (e.g., sales prospecting, managing email lists/outreach, administrative tasks, etc.)
• Strong written and persuasive communication skills - mastery of the English language is key.
• Knowledge of digital PR and link building tools such as Buzzstream (or other contact management system like http://Outreach.io), Buzzsumo, Meltwater, Cision, Muckrack, and Ahrefs
• Requires advanced knowledge of Excel/Google Sheets and marketing reporting platforms.
• This role focuses primarily on SEO link building with ties to traditional PR.

What we are offering you:

• Competitive Pay & Incentives
• Health Insurance (Medical/Dental/Vision – we pay 50% of monthly premiums)
• 401K with company match
• Paid Time Off (Vacation, Sick, Holiday)
• Career Growth Opportunities
• Free onsite gym 
• Business Casual & Casual Friday Workdays
• We promote a positive and fun work life culture/balance.
• Strong family-oriented vibe and values

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