Marketing Specialist, Digital Operations

Marketing Specialist, Digital Operations

Job Summary:

America’s #1 Arch Support Company is growing and we are looking for the best! We are looking for an experienced Marketing Specialist to join our team full time, working on a hybrid basis out of our Del Mar office.

Our ideal candidate:

• Is a talented digital project manager
• Has strong technical skills to execute tasks accurately following best practices
• Has moderate strategic knowledge in SEO and Content Marketing

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- Oversee coordination of digital projects including setting and maintaining project timelines through the duration of the project

- Schedule and coordinate frequent team discussions to set expectations and develop overall plans

- Work with our franchisees to ensure our store business listings are set up correctly; utilizing platforms such as Facebook, Yelp, Google Business, and Bing

- Digitally onboard new stores; creating new business listings and profiles on our internal platforms

- Work with various stakeholders and agencies to troubleshoot problems and advise our franchisees on best practices

- Support internal communications; overseeing our weekly newsletter

- Support our review response program by overseeing and answering customer reviews and comments.

- Keep all internal documentation and project trackers complete and up-to-date

- Support local and national SEO efforts, conducting light keyword research, and making optimizations to Google Business Profiles

- Support content marketing strategies and efforts, ensuring content follows SEO best practices when applicable

- Work within a CMS to make updates or post content as needed, experience with Yext is strongly preferred

- Use analytics tools such as Google Analytics to report on performance and conduct research

- Use Google Tag Manager to place pixels and other tags on goodfeet.com for various agencies.

Job Specifications:

· 3-5 years working in Digital Marketing with an emphasis in project management

· Excellent organizational skills and attention to detail

· Experience with managing digital projects and effectively communicating with clients

· Experience working with various Marketing Technology platforms

· Experience with digital business listings

· Strong foundational understanding of SEO, Local SEO and Content Marketing

· Excellent problem-solving abilities and the ability to collaborate effectively with cross-functional teams

Supervisory Responsibility:

This position has no direct supervisory responsibilities.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, and phones.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit at a computer workstation and work for prolonged periods; stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

Position Type:

This is a full-time position. Occasional evening and weekend work may be required as job duties demand.

Preferred Education and Experience

• A 4-Year College Degree
• 3-5 years working in Digital Marketing with an emphasis in Digital Operations work

Additional Eligibility Qualifications

None required for this position

AAP/EEO Statement

The Good Feet Store is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

For more information about our employment opportunities visit:

Visit us at www.goodfeet.com

Pay range: $75,000 - $83,000 annual with bonus opportunity