Communication And Digital Media Specialist

Salary: $24.00 - $27.00 Hourly
Location : CSUMB Main Campus- Seaside, CA
Job Type: Full-Time
Job Number: 2024-00010
Department: Student Housing Residential Life (SHRL)
Opening Date: 03/11/2024
FLSA: Non-Exempt
Description
The University Corporation at Monterey Bay invites your interest for the position of
Communication and Digital Media Specialist
Priority Screening Deadline: March, 25, 2024, all positions are open until filled
The University Corporation at Monterey Bay ("Corporation"): The Corporation is constantly looking for motivated employees with great organization and teamwork skills to join our team. The Corporation is a non-profit institution that is related and affiliated with the California State University, Monterey Bay. The University Corporation at Monterey Bay is a nonprofit 501(c)(3) public benefits corporation that is a recognized auxiliary organization of California State University and was established in July 1994. The University Corporation's mission is to further the educational purposes of the University. The University Corporation at Monterey Bay is an equal opportunity employer and is committed to building a pluralistic university by hiring personnel with competencies and experience related to the regional and State Population. The University Corporation at Monterey is committed to a standard of excellence in the services it provides and in the quality of work expected of its employees.
The University: California State University, Monterey Bay is a mid-sized university in California's Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement, CSUMB is part of the nation's largest four-year public university system, California State University, which educates nearly 460,000 students every year. With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students' lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB's sustainability goal is to be carbon neutral by 2030.
The Community: Monterey, with its moderate Mediterranean climate, is a diverse community on the picturesque central coast of California and rich in agriculture. Miles of beautiful beaches, spectacular mountain ranges, groves of redwoods, low-rolling foothills, and scenic valleys are characteristics that contribute to the quality of life enjoyed by over 432,000 residents and millions of visitors. Boasting such world-renowned attractions as the spectacular Big Sur Coast, Laguna Seca Raceway, 17-Mile Drive, Monterey Bay Aquarium, Cannery Row, the Steinbeck Center, the Monterey Jazz and Blues Festivals and Pebble Beach - possibly the world's most famous golf course, it's easy to see why so many choose to live here and an estimated four million visitors a year make the County of Monterey their destination of choice.
POSITION SUMMARY
Under the general direction of the Associate Director of Operations and Outreach, the Communication and Digital Media Specialist (CDMS) is responsible for communication functions for Student Housing and Residential Life and the student housing program. They include, but are not limited to, email content creation and distribution and website and content management. This role assists with conception and deployment of large-scale departmental campaigns to recruit applicants for on-campus housing, housing renewal, and assistance with telling the department's story through innovative communication. It works closely with the Associate Director for Operations and Outreach, as well as other Student Housing and Residential Life (SHRL) staff, to actively promote the on-campus living experience. It provides assistance with Communication and outreach efforts for current and future residents. The CCO will display an active commitment to engaging students, parents/supporters, and university partners via numerous mediums as well as developing procedural best practices and sharing the SHRL story. Additionally, the incumbent should have a working understanding of research and data analytics in order to support related decisions. The incumbent will need to have a highly collaborative attitude and strong communication skills, exercise critical thinking, and be an innovator in their areas of responsibility. Some evenings and weekend work will be required.
Examples of Duties
ESSENTIAL DUTIES AND RESPONSIBILITIES include. but are not limited to. the following

• This position will lead mass Communication and Digital Media efforts for SHRL with special attention to emerging trends that effectively engage our target audiences.
  
• Oversee the curation of customer-focused, meaningful, and engaging content for various target audiences such as students, faculty, staff, and parents/supporters.
  
• Write, edit, and disseminate department communications, including but not limited to, emails and newsletters, to various audiences: students, parents/supports, faculty/staff, etc.
  
• Develop, write and/or edit a variety of written material (printed or digital) ensuring that all information accurately reflects the direction, emphasis and goals of SHRL, including translating materials for Spanish-speaking audiences.
  
• Update communication methods, templates, and tools as needed to ensure coherence to CSUMB brand identity guidelines, as well as student housing goals.
  
• Assists with the design and development of materials and publications for presentations and panels.
  
• Identify the needs and interests of various target groups (prospective students, supporters/parents, faculty, staff, current on-campus residents, off-campus students) and prepare information and materials accordingly.
  
• Assist with campus communication efforts, such as Admissions new student applicant mailings, to support housing recruitment and retention goals.
  
• Develop, maintain, and implement the SHRL communication schedule, which factors events and processes such as housing selection, move-in, checkout, etc.
  
• Serve as the department web content manager.
  
• Assist with creation of videos and graphics to be utilized for various SHRL efforts.
  
• Assist with social media curation as needed.
  
• Develop and maintain a list of off-campus housing options for students on the SHRL website.
  
• Assist with providing resident statistical data.
  
• Ensure that projects stay within the budget guidelines of the department.
  
• Support Enrollment Management and Student Affairs outreach and communications efforts as needed.
  
• Collaborate as needed with University Communications to support institutional brand and communication standards, processes, and goals.
  
• Performs other duties as assigned.

OTHER FUNCTIONS

1. Performs other duties as assigned.

PHYSICAL WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to verbally communicate to exchange information.
WORK LOCATION
On-Site Position

• Work Location: CSUMB Main Campus: 100 Campus Center, Seaside, CA
  
• Due to COVID 19, this position may be approved to work remotely on a temporary basis, or may be required to physically work on campus. Work assignment locations are at the sole discretion of CSUMB and may be changed or revoked at any time.
  KNOWLEDGE, SKILLS, AND ABILITIES
  Ability to think creatively, take initiative, and work independently within specified time constraints while demonstrating sound judgment and decision-making skills. Strong technical writing and editing skills. Demonstrated ability to produce clear, concise, professional-quality documents for internal/external publication. Must demonstrate effective oral communication skills and the ability to work cooperatively with staff inside and outside of the department. Basic knowledge and understanding of emerging marketing trends and related techniques. Strong organizational skills and demonstrated ability to effectively manage multiple projects and events simultaneously, including setting priorities and completing deliverables by deadlines. Proven ability to use social media to share information and engage with target audience. Advanced computer proficiency, including word processing, spreadsheets, and marketing and publishing software. Technical ability in audio, visual, and cinematography equipment including accompanying software. Ability to gather, build and analyze data from multiple sources to meet necessary reporting needs.

Qualifications
MINIMUM QUALIFICATIONS
Education and Experience:

• Bachelor's degree AND two or more years of experience writing, editing, communication content for individual and group distribution.
  
• Experience with directly managing, or assisting with the management of websites and related content. Additional experience, which has demonstrated the requisite skills/abilities, may be substituted for required education on a year-for-year basis.
  
• Experience with WYSIWUG web publishing tools is required (Drupal, Terminal4, WordPress, etc.)

DESIRABLE QUALIFICATIONS

• Demonstrated understanding of and commitment to the CSUMB Vision Statement and the core values of mutual respect, collaboration and service orientation, multiculturalism and diversity, community service and institutional excellence.
  
• Ability to use Adobe Creative Suite products to edit photos, videos, graphics, and to layout promotional materials and other communications publications. Familiarity with mass-email marketing systems like Constant Contact, Mail Chimp, or Silver POP (SalesForce Marketing Cloud experience preferred). Familiarity with a variety of quick social media posting and publishing tools like Canva, Sprout, HootSuite, and Meta for Business. Demonstrated fluency in Spanish. Demonstrated understanding of and commitment to the CSUMB Vision Statement and the core values of mutual respect, collaboration and service orientation, multiculturalism and diversity, community service and institutional excellence

Special Conditions of Employment
SPECIAL CONDITIONS OF EMPLOYMENT
The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the University Corporation. The University Corporation at Monterey Bay will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if the University Corporation at Monterey Bay is concerned about the conviction that is directly related to the job, you will be given the fair chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting the Civil Rights Department Fair Chance Act webpage.
This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
The University Corporation at Monterey Bay is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. This position is required to maintain confidentiality as outlined in the Department of Education's Family Educational Rights and Privacy Act (FERPA) and California's Educational Code Chapter 13 regarding sensitive student issues. Our Equal Opportunity Policy Statement is available here.
Please note: University Corporation employment is separate and distinct from CSU Monterey Bay or State of California employment. University Corporation employees are not employees of either CSUMB or of the state of California.
All employees must be eligible for employment in the U.S. The University Corporation is not a sponsoring agency for any positions.
University Corporation at Monterey Bay positions are "at-will" employment.
CSUMB is a smoke and tobacco-free campus.
The campus leadership has committed the resources needed to achieve an engaged, safe, and in-person experience. The health and safety of our community remain our highest priority, and we are confident that existing public health measures provide for a safe environment capable of delivering a complete college experience on the CSUMB campus. Being an Otter means caring for each other and doing your part to protect your community.
In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire...