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Form of workDigital Marketing Specialist
At Concordia Plans we care for those who serve by providing excellent retirement, healthcare, and benefit services. We have a newly created opportunity for a Digital Marketing Specialist to support the delivery of digital creative assets, focused on website optimizations, automated technology including email and text, and social media technology, driving qualified traffic through all digital channels. This position utilizes knowledge of technology and emerging media to ensure campaign impact and attention to detail to facilitate program management and execution with internal and external stakeholders.
Concordia Plans has a reputation for outstanding culture, most recently winning the 2023 Top Workplaces USA award, with additional special awards for Work-Life Flexibility, Compensation & Benefits and Purpose & Values. This honor goes to the country’s best employers with high performing people-first cultures. Our recent history of employment excellence also includes being awarded the St. Louis Area Business Health Coalition’s 2020 Business Health Culture Award and the Top Workplaces 2021 and 2022 St. Louis Post-Dispatch awards. Established more than 50 years ago providing service in 6,000 communities throughout the United States, we are mission focused professionals united to care for those caring for our community.
At Concordia Plans we are focused and flexible. Embracing the new normal, pioneering ways to continue to support work life balance in our family first culture. We offer competitive compensation with a benefit package, including a pension plan, 403(b), health insurance at no cost to the employee, and much more. With this exciting opportunity you can combine experience, talent, and passion as part of our team at Concordia Plans serving the workers of The Lutheran Church— Missouri Synod.
Essential Job Functions
At Concordia Plans we care for those who serve by providing excellent retirement, healthcare, and benefit services. We have a newly created opportunity for a Digital Marketing Specialist to support the delivery of digital creative assets, focused on website optimizations, automated technology including email and text, and social media technology, driving qualified traffic through all digital channels. This position utilizes knowledge of technology and emerging media to ensure campaign impact and attention to detail to facilitate program management and execution with internal and external stakeholders.
Concordia Plans has a reputation for outstanding culture, most recently winning the 2023 Top Workplaces USA award, with additional special awards for Work-Life Flexibility, Compensation & Benefits and Purpose & Values. This honor goes to the country’s best employers with high performing people-first cultures. Our recent history of employment excellence also includes being awarded the St. Louis Area Business Health Coalition’s 2020 Business Health Culture Award and the Top Workplaces 2021 and 2022 St. Louis Post-Dispatch awards. Established more than 50 years ago providing service in 6,000 communities throughout the United States, we are mission focused professionals united to care for those caring for our community.
At Concordia Plans we are focused and flexible. Embracing the new normal, pioneering ways to continue to support work life balance in our family first culture. We offer competitive compensation with a benefit package, including a pension plan, 403(b), health insurance at no cost to the employee, and much more. With this exciting opportunity you can combine experience, talent, and passion as part of our team at Concordia Plans serving the workers of The Lutheran Church— Missouri Synod.
Essential Job Functions
- Responsible for the distribution and maintenance of digital content.
- Support email journey building.
- Support website content updates/maintenance.
- Coordinate with Content Strategists, Marketing Directors and Project Manager to develop content calendars, establishing frequency of communication, and collating content and completing the execution / delivery of digital projects – i.e., sending emails, scheduling social media posts.
- Coordinate with internal stakeholders to test emerging media and dial in how to leave our best digital impression with our ministries and members (i.e. geo-fencing, or highly targeted digital advertising).
- Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
- A/B test and measure the performance of these conversion assets, working with the research team.
- Develop/implement/advocate for best practice UX/user interface design strategies for optimal customer experience across platforms.
- Activate learnings from analytics to optimize process and digital delivery logistics.
- Assess response and engagement to test, learn, adapt and optimize for success.
- Maintains awareness of digital landscape, industry standards, trends and best practices, identifies opportunities and leverages digital creative assets for ongoing enhancement and growth in a timely and effective manner.
Education and Experience
- Bachelor’s degree in business, marketing, communications; digital media degree or equivalent experience.
- 2+ years of experience building digital communications (i.e. email campaigns, text programs, etc.) and managing good data hygiene practices within an automated marketing system.
- 2+ years of experience managing social media administration.
- 2+ years of experience supporting website content maintenance, using a content management system and UX.
- Knowledge/experience in digital platforms and CRM/marketing automation.
- High proficiency in digital creation tools, methods, approaches and evaluation.
- Experience in employee benefits, insurance or benefit consulting, preferred.
Competencies
- Collaboration: Builds authentic relationships and harnesses the energy of others. Adapts interpersonal style and models productive dialogue and debate.
- Project Management: Strong organization and project management skills with the ability to manage multiple concurrent long and short term projects. Must be able to identify programmatic needs and prioritize tasks and resources to achieve project goals effectively and efficiently.
- Communications: Ability to articulate information simply and concisely in person, over the phone and in writing, and to reflect Concordia Plans values in all internal and external communications.
- Customer orientation: The ability and willingness to show care and concern while finding out what the customer wants and needs and to act accordingly in a timely manner, making the customer feel valued.
- Teamwork: Collaborates across the organization and within own team: Participates fully on assigned and adjunct teams, fosters a collaborative spirit, builds collaborative networks with internal staff and vendor representatives.
- Outcomes Oriented: Brings a bias for action and achieves meaningful, timely, and measurable results. Lives continuous improvement and operational excellence.
- Change agent: Is energized by change and welcomes new opportunities, quickly learns and adapts to change, personal maturity to evaluate and manage uncertainty and stress effectively. Ability to blend creativity and improvisational thinking with sensitivity to tradition and history.
- Organizational savvy: Ability to navigate effectively in regulated industry and with complex organizations required; develops thorough knowledge of the structure and function of the Lutheran Church—Missouri Synod and its related entities.
- Detail driven: Focuses on thorough, accurate and complete work product with high attention to detail.
- Trustworthy: Acting with integrity, being honest and credible, reliable, having positive intent, able to present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn’t misrepresent him/herself for personal gain.
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