Job Description
The Technical SEO Specialist is responsible for the overall technical health and optimization of client websites. Sh/e ensures that best practices for crawlability, indexability, technical performance, code attributes, structured data, permalink configuration (among many other things) are followed. The Technical SEO Specialist manages many critical, behind-the-scenes, aspects of our clients’ SEO campaigns.
Responsibilities
- Actively participates in same-page meetings with the On-Site SEO Manager.
- Keeps track of relevant metrics in weekly operations scorecard.
- Ensure proper optimization, configuration, and/or remediation of Technical SEO elements including but not limited to:
- Meta Data Optimization (page titles, meta descriptions, alt text, rtc)
- Comprehensive site audits to identify issues and opportunities
- Site Navigation with information hierarchy and solos
- Internal Linking strategy and implementation
- Indexability (robots files, meta tag directives, canonicalization, redirects)
- Crawlability (internal linking, server errors, malformed URLs)
- Sitemaps (on-site and for GSC submission)
- Multilingual settings (href-lang)
- Server errors (4xx, 5xx, etc)
Requirements
- Experience working with the technical aspects of SEO campaigns or similar work.
- A deep understanding of search engine algorithms and ranking methods (particularly in regard to Google’s search engine)
- Expert knowledge of Google Search Console and solving GSC Errors
- Experience working with Screaming Frog and building technical audits in Google Sheets
- Experience with SEO industry programs, such as GA4, GTM, Ahrefs, SEMRush, etc.
- A functional understanding of keyword research and data mining tools.
- Able to complete competitive analysis as it relates to technical SEO.
- Comfortable analyzing high volumes of data on a daily basis.
- Deep understanding of the WordPress CMS and Yoast SEO. A functional knowledge of other popular CMS platforms and page builders is a plus.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- Must reside in the US and be authorized to work in the US
Benefits
- Starting from 55,000; pay commensurate with experience
- Work remotely from home
- 14 days PTO, first year
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)