Digital Marketing Manager (Remote)

WHO WE ARE
Parse Biosciences is a global life sciences company whose mission is to accelerate progress in human health and scientific research. Empowering researchers to perform single cell sequencing with unprecedented scale and ease, our pioneering approach has enabled groundbreaking discoveries in cancer treatment, tissue repair, stem cell therapy, kidney and liver disease, brain development, and the immune system.
Founded based on a transformative technology invented at the University of Washington, Parse has raised over $100 million and is used by over 1,000 labs across the world. Our growing portfolio of products includes Evercode Whole Transcriptome, Evercode TCR, Gene Capture, and a software tool for data analysis.
Parse Biosciences is based in Seattle, Washington's vibrant South Lake Union district, where we recently opened a 34,000 square foot headquarters and state-of-the-art laboratory.
THE POSITION
The Digital Marketing Manager will focus on leading our Digital Marketing efforts to drive brand awareness, engagement, and lead generation across various digital platforms. The ideal candidate will have a strong background in Digital Marketing, with proven expertise in managing HubSpot, social media channels, digital asset design, paid media, account-based marketing (ABM), analytics, search engine optimization, and web development. Working closely with the marketing team and reporting directly to the Director of Digital Marketing, you will play a pivotal role in shaping our digital presence and driving our marketing objectives.
IN THIS POSITION, YOU WILL:

• Collaborate across functions and teams to develop Digital Marketing strategies
• Plan and manage paid Digital Marketing campaigns
• Create and optimize email marketing campaigns consistent with brand voice
• Create on-brand digital assets to support marketing campaigns across channels
• Grow the social media presence with organic posts and community engagement
• Implement SEO best practices to improve organic search visibility and performance
• Utilize analytics tools to monitor performance metrics and create custom reports to inform strategy adjustments and demonstrate results
• Manage and enhance our web presence using WordPress and HubSpot CMS, ensuring an optimal user experience

FOR THIS POSITION, WE LOOK FOR

• Bachelor's degree in Marketing, Business, Life Sciences, or similar
• 3+ years of experience in developing and implementing Digital Marketing strategies, preferably in Life Sciences
• Knowledge of HubSpot Marketing Hub
• Experience in GA4 and HubSpot reports
• Solid understanding of SEO principles and tactics
• Web development experience, preferably WordPress
• Experience managing and optimizing paid media campaigns across channels
• Superior communication skills; listening, written, verbal, and presentation skills
• Strong time management and organizational skills, and a proven ability to meet urgent deadlines

Parse Biosciences is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other status protected by federal, state, or local law.
To meet the health and wellness needs of our team, Parse offers a comprehensive benefits package for all full time employees, including:

• Medical, dental, vision, and Rx (prescription) coverage beginning on the 1st day of the month following your start date. Parse covers 90% of the monthly premiums for employees, and 60% for dependents.
• A 401(k) program with no waiting period to participate
• Basic life insurance and short and long-term disability coverage. Monthly premiums for both are covered at 100% by Parse.
• Flexible spending account (FSA) options for medical, dependent care, and commuter expenses
• A transportation program (Seattle only)
• New hire equity grants
• 12 paid holidays annually
• A generous time off policy

Market Pay Range - Exact compensation will be dependent on skills, education and experience relevant to the position
$92,000-$138,000 USD