Digital Marketing Manager

JOB TITLE: Digital Marketing Manager
Functional Area: Member Experience
Department: Brand and Marketing
FLSA Status:
Seattle Credit Union is proud to be intentional in recruiting, hiring, and promoting a workplace that is inclusive. We are an Equal Opportunity/Affirmative Action Employer that celebrates our collective differences and encourages all to apply, including those with different background, disability, age, ethnicity, race, religion, gender identity, sexual orientation, national origin, or veteran status protected by applicable federal, state, or local law.
ABOUT THE ROLE:
Seattle Credit Union is dedicated to helping our members achieve financial prosperity by providing education and banking services that meet their personal goals. We are Inclusive, Inventive, and Invested. We are Seattle Credit Union - we build strong and trusting relationships in service of our Mission.
We are looking for a Digital Marketing Manager who will be a key member of the Brand and Marketing team. You are driven to make a positive impact on the member experience. You are a strategic thinker with a bias for action. You love seeing those strategies come to life through working in digital tools. You have a relentless pursuit of excellence while bringing others along. You do not settle for mediocrity and are comfortable with challenging the status quo. If you're always looking for Digital First and more innovative ways of working, thoughtful, intentional, and collaborative, we would love to talk to you!
The Digital Marketing Manager will manage a suite of Digital Marketing assets and channels, including seattlecu.com. You will get the opportunity to lead the development of roadmaps to support the advancement and innovation of those digital tools. Creating member oriented UX and Content strategies that inform SEO and SEM will be crucial to taking the credit union to the next level. This is an exciting opportunity to bring forth new ideas and see those ideas come to life!
WHAT YOU WILL DO:

• Manage the Seattle Credit Union Digital Marketing member experience and website through innovative UX strategy.
• Lead the content strategy, process, and the content development of Digital Marketing tools, including the website.
• Oversee and partner on the search engine optimization and overall keyword management (SEO & SEM) for Digital Marketing, including the website.
• Support strategy and execution for all widgets, plug-ins, tagging and tracking and ADA of digital tools, including the website.
• Build strong relationships with internal stakeholders to partner on product content and navigation; and third-party CRM systems that are part of the digital landscape and member experience.
• Managing all aspects of the Google Universe for SCU, including Business Profile, Account Manager, Analytics and Tag manager, etc. This would include working with partners for appropriate tagging and tracking for paid media.
• Have strong vendor/agency management skills to drive innovation in Digital Marketing design, technology, and content.
• Collaborate and partner closely with the Marketing team for broader strategic initiatives, devising opportunities for improvement of content, process, and marketing channel alignment.
• Partner with Digital Transformation and IT teams for streamlined collaboration and workflow, including during technical challenges.
• Opportunity to lead a team of direct reports.
• Other duties as assigned.

WHAT YOU WILL BRING:
Qualifications Requirements:

• Bachelor's degree in a related field

• Minimum of 4-6 years of experience in website and Digital Marketing management.

• Minimum 5 years' experience with UX strategy and website redesigns. Including full-site review, building strategic and execution roadmaps.

• Deep experience with CMS systems, specifically Drupal (7, 9, 10)

• Experience with analytic and optimization tools: Google analytics, heat maps (i.e. Crazy Egg, Hotjar), other website and digital tools, as needed.

• Support and partner on Marketing contracts, budgets, and invoice process

• Understanding of and experience collaborating with Risk and Compliance on all aspects of our Digital Marketing member experience.

• Excellent interpersonal, verbal communication, analytical, critical thinking, and creative problem-solving skills.

• Solid understanding and ability to manage project timelines and schedules.

• Proficiency with Microsoft Office applications (Outlook, Word, Excel, Teams, SharePoint, PowerPoint, Visio).

Preferred Qualifications:

• 7-10 years of experience in website and Digital Marketing management.
• Financial Institution background

• Experience managing people.

• Ability to accommodate flexing priorities.

• Paid search management experience: keywords, ads, managing budget/bids and relevant support tools (i.e. SemRush).

• Email marketing management, including Marketo experience.

• Social media management - organic and/or paid: strategy and content. Including the use of aggregator tools (i.e. Hootsuite, Sprout)

• Adobe Experience Manager (AEM) - CMS experience

• SharePoint site management experience, including submission forms and process, posting articles, building site pages.

• Developing and managing process and procedure documents related to the channels and tools that you manage.

• Have a general understanding of all aspects of advertising and marketing tactics and channels, to effectively collaborate on the all-up Marketing Plan.

• Spanish language

Working Conditions:

• This is a remote role.
• This remote role may require occasional travel to the Seattle or Tacoma areas of Washington State.
• Team members may attend special off-hour meetings and seminars.
• The nature of work may include prolonged periods sitting at a desk and working on a computer.

Benefits:
Seattle Credit Union supports and invests in our employees. We offer many great benefits including zero contribution medical, dental, and vision plans for our employees. Additionally, SCU offers a generous paid time off program as well as a 401k plan with a dollar-for-dollar employer match up to 5%.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Other details

• Pay Type Salary
• Min Hiring Rate $88,400.00
• Max Hiring Rate $132,600.00

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