Digital Advertising Campaign Manager - 1771529

Digital Advertising Campaign Manager (Remote)

Remote

$55hr (Weekly pay + benefits)

12-month contract

Full- time M-F (Your own time zone)

Job Brief:

Our client is a rapidly growing technology company thats fundamentally changing the world of transactional tax compliance. They deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. They are a team of collaborative, driven individuals that always push the envelope for the business growth and success.

As a Digital Advertising Manager, youll be responsible for the strategy, execution, and efficient day-to-day management of display & paid social campaigns for our global suite of products. Youll partner with internal teams to exceed growth goals through ongoing optimization of business initiatives and executing go-to-market strategies across the company's product portfolio.

This role will be responsible for overseeing and strategizing Digital Advertising Campaigns. This includes managing budgets, optimizing ad performance, and analyzing metrics. Youll collaborate with cross-functional teams to ensure alignment with marketing goals and stay updated on industry trends to drive effective strategies. In addition, youll serve as the main point of contact on the Paid Display and Social team to our external agencies driving successful campaigns that meet or exceed our department goals. Strong analytical, leadership, and communication skills are essential. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.

What excites you:

Serve as main point of contact for our agency on the US side as they manage the day-to-day supervision and management of paid social and display campaigns.

Develop and implement comprehensive Digital Advertising strategies to enhance brand visibility and achieve business objectives.

Execute building, testing, and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube)

Manage and optimize Digital Advertising Campaigns to achieve KPIs such as ROI, CTR, conversion rates, and engagement metrics.

Monitor and manage advertising budgets effectively, allocating resources to high-performing campaigns and adjusting as needed.

Implement A/B testing methodologies to refine ad creatives, landing pages, and other campaign elements.

Collaborate with cross-functional teams to align Digital Advertising efforts with overall marketing and business initiatives.

Generate regular reports on campaign performance, presenting findings and recommendations to senior management as well as stakeholders.

Utilize data-driven insights to refine targeting, messaging, and creative elements for improved campaign effectiveness.

Stay up-to-date with industry trends, new technologies, and best practices to continually improve campaign performance.

Identify opportunities for innovation and experimentation within Digital Advertising strategies.

What excites us:

BA/BS in marketing, finance, or a related field

5-10 years Digital Marketing Campaign experience

Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads

Must have exceptional analytical skills, including data manipulation and financial analysis

Must have experience to optimize Digital Advertising Campaigns to achieve KPIs such as ROI, CTR, conversion rates, and engagement metrics.

Proficiency in Salesforce, Tableau and Campaign Manager/SA 360 (Google Marketing Platform suite of products) preferred.

Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing

Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams.

Ability to work independently/efficiently and thrive in a fast-paced environment.

Self-starter, highly organized and able to exercise strong attention to detail.

Please send your resume. Thank you!

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.