Senior Digital Media Manager Iii 141

Summary

[Mat Leave Coverage for Senior Media Planner - Data Engineer, Data Architect, Data & AI Summit + World Tour]
The Senior Digital Media Manager is an individual contributor, reporting to the Senior Director of Digital Marketing, on our fast-growing Global Digital Marketing team. You will lead our Digital Media go-to-market efforts across priority campaigns. You will partner with Global Events, Field Marketing, Integrated Campaigns, Product Marketing, and Brand teams as you develop cross-channel media plans. Your responsibilities include market and audience research, media planning, and optimizing the digital customer journey.

Roles & Responsibilities

• ​Develop cross-channel media recommendations for priority marketing campaigns, including large scale in person and virtual events, that meet target outcomes

• Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way

• Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey

• Partner with region team members to determine level of campaign support in each market for both global and local run programs

• Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance

• Partner with Analytics team to establish measurement framework for Digital Media campaigns that map to the program goals

Minimum Qualifications

• 7+ years experience in marketing, 4+ years experience in Digital Media planning

• B2B marketing experience

• Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights

• Experience building media plans from the ground up with evolving requirements

• Expert in digital channel strategy and targeting capabilities

• Experienced in developing project plans to ensure campaign launch dates are met

• Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences

• Large scale virtual and in person event digital promotion strategy experience a plus