Digital Marketing Manager

Ironside is a leading, full-service marketing agency in Vero Beach, Florida, providing professional services, including Brand Development, Graphic Design, Digital Advertising, Social Media Management and Print Media Manufacturing to small to medium-sized businesses. We work in a fast-paced, challenging and rewarding environment. Our clients are the leading companies and non-profits in the local and national markets.

Ironside is seeking a Digital Marketing Manager to drive our Digital Marketing initiatives to achieve measurable success for our clients. The individual in this role will be a highly motivated strategic thinker responsible for the success of our digital department and Digital Marketing initiatives.

The successful candidate will collaborate with our business partners and use their insights, along with relevant Digital Marketing trends and technology, to craft compelling experiences for clients ranging from regional businesses to local non-profits.

The candidate will continually evaluate and enhance our marketing technology ecosystem to meet clients’ needs and achieve business goals.

THIS IS NOT A REMOTE POSITION

QUALIFICATIONS

• 3+ years of digital media experience, 1+ years of managing experience

• Ability to continually raise the bar to achieve results across all digital channels

• Excited to roll up your sleeves and be part of a collaborative team where no task is too small (or large)

• Deep knowledge of social, programmatic, online video, SEM and the ability to develop comprehensive media plans

• Analytical, organizational, planning, and problem-solving skills with the ability to use data to drive decisions, prioritize, to drive strategies for a portfolio of clients

• Thorough understanding of SEO, responsive design, content management systems, analytics platforms, social media platforms and global websites

• Creativity and experience in identifying and defining target audiences; able to translate them into buying audiences

• Proven track record in attracting, developing, and motivating talent

RESPONSIBILITIES

• Guide teams on the best use of marketing channels, level of spend and the creative and strategy that best resonates with customers in each channel

• Proactively work with the strategy team in planning, setting up, implementing, and optimizing Digital Marketing initiatives in regard to paid search & display, video and retargeting campaigns, and paid social media campaigns.

• This leader can make measurable business impact by connecting activities to downstream business outcomes

• Own development and communication of the long-term vision, goals, and roadmap for Digital Marketing channels

• Build a best-in-class Digital Marketing team with ability to execute Digital Marketing campaigns with clearly defined program objectives, tactics, and KPIs

• Develop strategies across digital media channels, test new ideas, and iterate to grow

• Provide consistent and actionable performance analysis, reporting, and insights that feeds back into digital strategy

• Establish and manage mechanisms to communicate effectively with stakeholders to articulate the impact your team's work is having on their business

• Comfortable creating impactful campaigns on: Google, Facebook, Instagram, Threads, LinkedIn, Youtube, X, TikTok, and potentially other platforms.

• Familiar with tools such as SEMRUSH, Google Analytics (GA4), Search Console, CallRail, Hubspot, etc.

• Analyze data to determine the optimal media strategy to influence our current and future customers

• Ability to conceptualize and execute projects, with a strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail

• Perform continuous research on current benchmark trends and audience preferences within the Digital Marketing space

• Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings when applicable

Job Type: Full-time

Pay: $60,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• This is not a remote position; please confirm with "yes" if you are able to work on-site at our office in Vero Beach, Florida.

Work Location: In person