Manager Digital Strategy - Remote

AdventHealth

All the benefits and perks you need for you and your family:

• Benefits from Day One

• Career Development

• Whole Person Wellbeing Resources

• Mental Health Resources and Support

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Shift : Monday-Friday

Job Location : Remote

The role you’ll contribute:

Responsible for managing the development of AdventHealth’s Corporate Digital Strategy. The Digital Strategy Manager is a subject matter expert passionately dedicated to growing the digital intelligence expertise and knowledge base of Digital Strategy team. Stays current in the latest techniques, tools and processing in the fields of communications and behavioral science, program monitoring, web design, marketing measurement and analytics. Manages the development of innovative strategic solutions for website activity, online advertising, email/CRM programs, mobile marketing, social media and other emerging trends that help solve key business problems. Oversees the career brand style guide on digital platforms to ensure consistency and quality across all AdventHealth digital mediums. Plays a critical role in the implementation of internal/external brand strategies used by Strategic Human Resources. Responsible for ensuring the digital presence of AdventHealth is accurately reflected on all platforms. Provides leadership during the creative brainstorming and planning process of initiatives relevant to digital with each Stakeholder. Works and develops relationships with stakeholders to educate on digital intelligence and digital platform strategies. This role is also responsible in providing oversite, supervision, and guidance of the Digital Media Strategist and Digital Marketing Strategist. The Digital Strategy Manager provides direct reports with updates on implementing new social media, web platforms, digital policies, tactics, and strategies. Holds weekly meetings with all direct reports to gather updates on current projects.

The value you’ll bring to the team:

• Manages the comprehensive analysis of the AdventHealth Corporate digital presence, identifying and understanding both the effective areas and the areas of opportunity.

• Stays abreast of trends and developments in the digital world, seeking opportunities to elevate the digital brand of each HR Stakeholder.

• Monitors external digital platforms relevant to AdventHealth careers and tracks/catalogs user sentiment, both favorable and unfavorable.

• Serves as a Digital Strategy subject matter expert for AdventHealth digital presence.

• Analyzes and interprets what behaviors and patterns contribute to the efficient flow of candidates/employees through AdventHealth’s career processes.

• Creates and implements new projects and creative ideas that help improve the digital experience of candidates and team members, showing a direct impact on conversion and click through rates.

• Distills complex digital concepts in a way that’s relatable and relevant to audiences, and garners support and buy-in for new digital approaches.

• Proposes recommended changes in AdventHealth Digital Strategy based on the data analysis and industry trends.

• Establishes and implements guidelines, leveraging best practices for digital strategies and techniques, across email marketing, career site, job sites, landing pages, SharePoint, and other web forms.

• Executes tests, collects and analyzes data and results, identifies trends and insights in order to create, adjust and justify digital strategies.

• Catalogs and ensures all stakeholder’s digital platforms represent the organizations reputation positively and within brand standards.

• Possesses expertise in Digital Strategy development, plays a key role in the development of broader strategies in the department.

• Reviews digital content management across all social platforms, ensuring it consistently aligns with key brand messages and social strategy.

• Collaborates with Creative Services and Branding to set achievable deadlines for marketing materials. Oversees the creation of all pieces and ensures the timely delivery of collateral.

• Conducts research and analyzes AdventHealth’s digital performance, using analytics and insights to recommend strategic improvements.

• Fosters the development of a digital asset library crucial to the success of the team’s Digital Strategy.

• Works with reputation management team to ensure all candidate and careers related communications are on brand, and compliant within AdventHealth’s legal standards.

• Develops and manages the implementation of social media strategy to align with business goals. Including specific objectives and manage digital strategists to report on ROI.

• Conducts ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis.

• Develops actionable consumer insights to enhance the candidate and team member experience and drive conversion for both career and internal websites.

• Incorporates industry web analytics best practices and methodologies (e.g., testing and behavioral targeting).

• Collaborates with internal and external partners to define data requirements.

• Develops strong partnerships with cross-functional and inter-company peers.

• Accomplishes digital objectives by managing staff.

• Accomplishes staff results by communicating job expectations, planning, monitoring, and appraising job results.

• Develops, coordinates, and enforces systems, procedures, and productivity standards.

• Oversees and manages team members who manage all day-to-day tactics and updates to social outlets and websites.

• Communicates company and position specific updates with direct reports.

• Connects weekly with Talent Acquisition leaders to answer questions and provide updates on current projects and enhancements regarding the AdventHealth digital recruitment strategy.

• Manages the relationship between the Digital Recruitment Team and the Consumer Digital Strategy team, including new projects, updates, timelines, developments, and additional areas of partnership.

• Provides stakeholders with data driven results and analytics from campaigns and projects to help determine future action.

Qualifications

The expertise and experiences you’ll need to succeed:

EDUCATION AND EXPERIENCE REQUIRED:

Education:

• Bachelor’s degree in marketing, communications, business, human resources or related field required.

Experience:

• 5-7 years of experience creating content in a marketing, human resources, communications public relations or related field required.

Required Competencies:

• Manages to Results: Contributes to the successful realization of goals and demonstrates accountability for goal realization

• Builds and Shares Knowledge: Develops and shares subject matter expertise/reusable assets that can be readily applied to new tasks

• Knows the Business: Understands how the business works and can identify sources of value, efficiency, and effectiveness

• Critical Thinking: Methodically analyzes and evaluates business problems by defining the challenges, identifying alternatives, and making timely decisions

• Service Orientation: Listens to and understands the customer, anticipates customer needs, and gives high priority to customer satisfaction

• Thought Leadership: Develops new insights into situations and applies different and novel solutions to make improvements.

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category: Marketing & Communications

Organization: AdventHealth Corporate

Schedule: Full-time

Shift: 1 - Day

Req ID: 24010399

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.