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Form of workJob Description
Digital Product Manager
About the job
If you are an experienced website or mobile app manager with a passion for user experience, AI and analytics, we would love to hear from you. This role offers an excellent opportunity to drive 0 to 1 change across web, mobile and AI, delivering impactful results for our audience, clients and the company.
Job description
We are seeking a proactive, data-driven Digital Product Manager with a proven track record in leading the launch and ongoing optimization of Digital Products and services. This role will be responsible for managing our online marketplace for home improvement services and driving increased customer engagement and satisfaction while delivering high conversion rates for our home improvement service providers.
Key responsibilities
● Oversee the ongoing rollout and operation of our Marketplace website to cities across the U.S.
● Own the product roadmap for Marketplace; Home-y, our AI-powered home assistant; and back-end Marketplace Admin tools.
● Partner with Sales teams to improve the order-to-website-publishing process, ensuring we meet internal SLAs and deliver exceptional quality to our audience and clients.
● Provide training to internal stakeholders and serve as the go-to subject matter expert on Marketplace features, functionality and process.
● Ensure all platforms are compliant with privacy regulation and data security standards.
● Partner with development and engineering teams to prioritize sprints based on data analysis and business needs. Perform UAT on new features and approve for release.
● Collaborate with the UX Team to own and execute the user testing and A/B testing roadmaps to improve user experience and engagement, with particular emphasis on mobile UX and customer engagement with our top-tier home improvement clients.
● Be responsible for delivering target conversion rates and NPS scores.
● Closely coordinate with business development teams on sales efforts and revenue goals.
● Work closely with Product, Sales and Marketing teams to drive digital audience growth and retention.
● Partner with Analytics, Engineering, UX and Marketing teams to align campaign messaging with user experience.
● Maintain current knowledge of industry trends, competitors and advancements in technology to provide recommendations to help us stay ahead of the market.
Qualifications
● BS/BA degree (Business, Information Technology, Computer Information Systems, or Operations Management, related fields preferred) or equivalent experience.
● Product Owner certification is a plus.
● Strong working knowledge of Agile frameworks including SCRUM.
● Deep understanding of user experience design, analytics and project management.
● Experience working with web development teams to prioritize sprints and clearly outline job requirements and acceptance criteria.
● Intermediate or advanced knowledge of Microsoft Clarity or similar; Google Analytics 4; A/B testing tools; user testing methodologies.
● Hands-on experience with WordPress, Sanity or other CMS to create, edit and publish website content.
● Strong communication and presentation skills.
● At least 4 years of experience in product management.
● Experience and confidence presenting to senior and executive leadership.
● Experience partnering with multiple teams across the organization driving mindful discussions that lead to agreement, crisp decisions, and results.
● Strong analytical, strategic, and coordination skills.
● Ability to interpret results through multiple lenses (e.g. qualitative, financial, and long-term strategic value) to provide a recommendation.
● Process minded individual who has prior experience establishing new processes to support a team.
TheHomeMag, a celebrated staple in the home improvement industry for over two decades, stands at the forefront of inspiring and empowering homeowners across the United States. As a nationally-recognized direct mail publication, it flawlessly operates across 68 unique markets in 29 states, annually delivering an impressive 120 million copies into the hands of eager home enthusiasts.
Our mission transcends the confines of traditional paper, extending our rich, well-crafted content into the digital realm. Our robust online marketplace stands as a testament to our commitment to innovation, seamlessly connecting consumers with a plethora of top-tier home improvement experts. Additionally, our dynamic email advertising programs keep subscribers updated on the latest trends, products, and services.
Throughout our expansive growth and continued success, TheHomeMag has remained dedicated to fostering a committed team. Our thriving corporation comprises over 175 employees, each integral in cultivating a brand synonymous with trust and quality.
A powerhouse in the industry, we proudly boast $150 million in organizational revenue, inclusive of our flourishing franchise markets. We attribute this prosperity to our unwavering commitment to delivering high-value content and services, aligning consumers with the expertise and inspiration they need to turn their house into the home of their dreams. TheHomeMag: your reliable guide for all things home improvement.
Visit thehomemag.com or search #thehomemag on social media.
