Digital Marketing Coordinator

Connect SWFL is in search of a dynamic on-site Digital Marketing Coordinator to join our team in Fort Myers, FL! As our Digital Marketing Coordinator, you will coordinate the development and execution of comprehensive marketing strategies while overseeing the implementation of digital advertising campaigns and managing website optimizations. This position requires a blend of creativity, strategic thinking, and meticulous attention to detail to ensure the success of our marketing initiatives.
Connect SWFL is a premier web design and development agency committed to delivering custom-tailored solutions aligned with our clients' unique visions and goals. Our dedicated team collaborates closely with clients, integrating cutting-edge technologies and innovative design concepts to create visually stunning and highly functional websites. In addition to our web design services, we also specialize in Managed IT Services, ensuring comprehensive support for our clients' digital needs. If you're passionate about surpassing expectations and turning visions into reality, Connect SWFL is the ideal partner for customized web design, development, and reliable IT solutions.
How we invest in you:

• $45,000 - $55,000/year - negotiable based on experience
• Medical
• Dental
• Vision
• Life Insurance
• 401k
• Paid Time Off
• Paid Holidays
• Comfortable Working Environment

What you'll be doing:

• Develop and implement integrated marketing strategies tailored to meet the needs of our clients and align with their objectives.
• Coordinate the execution of digital advertising campaigns across various platforms, including social media, Facebook Ads, Google Ads, Microsoft Ads, and email marketing.
• Coordinate with internal teams and external vendors to ensure timely and effective delivery of marketing assets and campaigns.
• Conduct thorough research on client industries and target audiences to inform marketing strategies and messaging.
• Monitor and analyze marketing metrics to evaluate campaign performance and identify areas for optimization.
• Serve as the primary point of contact for clients, providing regular updates on campaign progress and performance.
• Collaborate with the internal team to create compelling content that resonates with our target audience and drives engagement.
• Stay updated on industry trends and best practices in marketing and advertising to continuously improve our strategies and tactics.

What you need to succeed:

• Bachelor's Degree preferred, with an emphasis on Marketing, Advertising, Communications, or Journalism
• Minimum 1 year of digital and traditional Marketing experience in a corporate or agency environment. - preferred
• 1 year of experience in B2B sales, marketing, or business development - preferred
• Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, and email marketing tools.
• Adobe Creative Cloud: Digital Ads, Print Materials, Advertisements, Brochures, Flyers, Presentations, Billboards, Business cards, Appointment Cards, Rack Cards, etc.
• Social Sharing: Canva, Loomly, Sprout, etc.
• Social Channels: Facebook, Instagram, Google Business, Nextdoor, Alignable, etc.
• Bonus: Adobe Premiere Pro (Video Editing)
• WordPress