Digital Communications Manager, Global Internal Communications

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY: The Digital Communications Manager, Global Internal Communications, develops, supports, and maintains our Internal Communications content strategy with a core focus on digital channels, including TM intranet, backstage digital boards. This role will also play a key role in developing, evaluating, editing, managing internal content, and measuring its effectiveness. Duties include managing content and news workflow to modernize and standardize communication efforts within the organization, adhering to brand standards and approval processes.

The Digital Communications Manager will also be responsible for creating communications campaigns, developing newsletter articles, conceptualizing and producing various types of video and written content, driving process from idea through execution to distribution, while tracking results. The Digital Communications Manager will work closely with content ambassadors and other Internal Communications Team Members across destination and division departments to bring relevant stories to life for global UDX Team Members. This role will support executive communications activities including the maintenance of executive presence on digital channels. This role will also ensure the alignment of activities with business goals, be responsible for communicating processes and outcomes with key stakeholders.

MAJOR RESPONSIBILITIES:

Lead and Manage UDX Intranet Content Strategy

• Lead the development and execution of a comprehensive UDX intranet content strategy.
• Strategize to connect, standardize, and modernize communications across destinations & divisions through compelling digital storytelling, layout, and workflow enhancements.
• Ensure all content aligns with organizational values, priorities, and branding guidelines.

Editorial Calendar Management

• Utilize Workfront to craft and maintain an editorial calendar, ensuring timely and relevant communication to Team Members.
• Collaborate with stakeholders to align content strategy with organizational objectives.

Collaboration with Content Ambassadors

• Foster collaboration with content ambassadors to identify and curate compelling stories for our diverse Team Member audience.
• Coordinate asset management using Media Valet to optimize visual storytelling.

Intranet Content Creation

• Partner with the digital scrum team to generate a minimum of three non-video updates per week for publication on the Team Member intranet.
• Craft informative, engaging content aligned with organizational goals.
• Coordinate asset sourcing and management using Media Valet for intranet content.
• Have fluency in working in SharePoint.

Video Content Development

• Collaborate with the digital scrum team and creative agencies to produce engaging video content weekly.
• Utilize Workfront to manage workflow and ensure adherence to project timelines.

Track Results for Communication Campaigns and Projects

• Monitor and analyze metrics to evaluate the effectiveness of communication campaigns and projects.
• Use insights to refine strategies and enhance future initiatives.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION: Bachelor’s degree in Communications, PR, Marketing, Journalism or similar strongly preferred.

EXPERIENCE: 5+ years of education and/or experience in a communications, marketing or creative department; or equivalent combination of education and experience.

ADDITIONAL INFORMATION:

• Must be a clear communicator able to collaborate with senior management.
• Experienced writing and content creation preferred.
• Experience with photography, video shooting and/or editing is a plus.
• Experience working on corporate content strategy is preferred.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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