Head Of Content, Partnerships

The Opportunity

Pillar4 is seeking a Head of Content to join our fast-growing partnerships team and lead content strategy and execution within the health and wellness space.

As Head of Content, you'll be responsible for planning, scaling, and accelerating content production as well as driving meaningful content performance across core digital channels. You'll also be responsible for driving and maintaining content quality standards and brand alignment across the broader editorial team. Success will be measured by traffic growth and rankings, user engagement KPIs, revenue, and more. You'll work closely with leaders in SEO, customer analytics, and product to meet important business objectives for our content.

Pillar4's mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You'll Be Doing

Reporting to the GM, the Head of Content will:

• Oversee the integrated content strategy at the brand level, including, but not limited to, long-form product reviews, roundups, and comparisons. You may also be responsible for integrated content promotion and amplification across other digital channels such as video, social media, and email marketing.
• Align editorial and business goals, while keeping our customer needs at the forefront. Collaborate closely with SEO, and other teams to deliver exceptional digital experiences for our customers through best-in-class content. Make proactive, data-driven decisions to improve our visibility in search and drive conversions for commercial content.
• Lead and mentor the editorial team. Support our existing teammates as they grow and expand their skill sets. Build the team by adding new resources and/or editorial capabilities needed to support our brand strategy.
• Uphold our high standards for editorial excellence. Ensure all content meets user intent and follows our brand guidelines, style guides, and SEO best practices. Above all, ensure we're adding exceptional value to our users.
• Maintain a strong pulse on content performance. Work closely with the SEO and customer analytics teams to identify opportunities for content testing plans and improvement as well as greenfield opportunities, such as new content franchises, new channels, and new brand/media partnerships.
• Influence and execute on key business initiatives. As a senior member of the management team, you will also play a role in channel expansion, vertical expansions, M&A diligence, vetting, and integration.

This role demands sharp editorial instincts and creative strategic thinking. Pillar4 is an early-stage, fast-growing company, so we all get our hands dirty. Important competencies include:

• Deep background in and passion for product writing and editing. Experience in multi-channel content strategy, specifically including product review content, is a must. We want to see that you can ideate, prioritize, and execute on content strategies that will grow audience, drive commercial performance, and strengthen brands.
• Exceptional attention to detail and organizational skills. You maintain a methodical process and high standard of excellence in your work, while balancing multiple projects and meeting tight deadlines.
• Strong communication skills. You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Strong analytical skills. You are able to quickly understand data and use it to influence decision making.
• Independence and maturity. You are comfortable putting your head down and producing excellent work with minimal supervision. You have a successful track-record of positive professional experiences with your previous jobs and leadership.
• Problem solving and agility. You thrive in an environment where there is no playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn't been done before.

What You Bring

• Bachelor's degree or relevant experience in marketing, journalism, communications, or business
• 10+ years of experience in digital content management; experience with in-depth product reviews is a plus
• Deep understanding of digital marketing principles such as conversion funnels, website optimization for SEO rankings, and audience segmentation
• Experience in overseeing integrated content strategy, workflows, and optimizations, all with SEO ranking and traffic as critical objectives
• Experience deploying multi-channel campaigns, including email, social media, video content, media pitching, and more
• Experience in applying data insights to editorial decisions
• Track record of meeting and exceeding performance targets; experience leading a team to hit output goals is a plus
• Familiarity working in a growth-stage, fast-paced environment

While we're looking for specific experiences and skill sets, nothing is more important than a strong can-do attitude, resilience in the face of change and uncertainty, and a passion for learning and creating.

What We Look For

• Openness to feedback and collaboration. You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique.
• Entrepreneurial spirit. Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.
• A drive for excellence. You are not satisfied with the average. You are enthusiastic and committed to doing whatever it takes to get the job done at a world-class level.
• An ownership mentality. You treat each content piece like it is your own and stand behind every word.
• Alignment with Pillar4's culture. We live by our values and expect our team to buy in.
  • Act with focus
  • Get after it
  • Grow without limits
  • Build the team
  • Obsess Over Customers
  • Commit to Service

Why You Should Join Us

• Results: Pillar4 has built the #1 digital media company in the sleep and fitness space and we are profitably expanding into nutrition and mental health verticals.
• Stability: We are privately owned, have a holding period of 'forever,' and have significant cash to invest.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
• Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

• Mattress Advisor, launched in 2017
• Mattress Nerd, acquired in 2018
• Sleepopolis, acquired in 2020
• Mattress Clarity, acquired in 2020
• Sleepyti.me, acquired in 2022
• Sleep Advisor, acquired in 2022
• Garage Gym Reviews, acquired in 2021
• BarBend, acquired in 2023
• Breaking Muscle, acquired in 2023
• Morning Chalk Up, acquired in 2023
• Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

Pillar4 has operations in Charlotte, Raleigh, NYC, Springfield, and Austin with remote teammates stretching to Denver and Portland.

One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt's Bees and Seventh Generation.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.