Copywriter

Copywriter Job Description

The Copywriter will generate original copy/content, in English for multiple LifePharm audiences including Independent Business Owners, Preferred Members, Customers and the general public. This role will develop marketing content for different channels (print, video, web), like Distributor tools, websites, blog posts, email marketing, newsletters, presentations, bios, events and advertising (promotions, product launches, etc.).

The Copywriter will support the adaptation and refinement of the LifePharm brand voice and apply it to all marketing communications, including Events, Recognition and Sales. The Copywriter will work within an existing brand framework while continuing to be creative. This position requires a strong level of familiarity with standard concepts, practices, and procedures related to content creation for marketing and an understanding of worldwide marketing standard methodologies. This role will work under some supervision, while also exercising a strong degree of creativity.

Responsibilities:

· Conceive, develop, and write concepts that fits into Brand/Distributor voice and tone

· Develop marketing content across various channels, including Distributor and Customer tools and assets, web (websites, CRM platforms, interactive platforms, email marketing, social media), print and video (short and long format)

· Conduct thorough keyword research and use SEO best practices to generate traffic to our website.

· Ensure content is engaging, informative, and on strategy, meets the requirements of the creative brief and partner needs, and reflects the company’s brand philosophy

· Lead projects from inception through execution and print/posting/distribution, including writing metadata files and defining keywords, search terms, taxonomy, etc.

· Ensure all requested edits are compiled, aligned, and incorporated into materials in alignment with the management and key partners

· Support initiatives, such as storytelling, on an ongoing basis as needed

· Copyedit and proofread creative materials, reviewing for consistency, accuracy, and clarity

· Perform additional duties as assigned

Skills:

· Strong English-writing abilities for both business and creative writing

· Ability to multitask, set appropriate priorities, and continuously meet deadlines in a fast-paced environment

· Strong knowledge of SEO best practices and content optimization for search engines.

· Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs).

· Ability to write creative content that resonates with our target audience and drives conversions.

· Basic understanding of HTML and web publishing

· Strong customer and results orientation

· Ability to prioritize multiple projects to meet copy deadlines and follow required trafficking, review, and approval processes

· Strong detail orientation with an eye to catch inaccurate copy

· Individual and team orientation

· Proficient in MS Office Suite, including Word, Outlook, and PowerPoint

Experience:

· 3-5 years of experience writing in English in a corporate communications environment, advertising agency, or corporate creative services department

· Editorial experience across different media

· Copywriting for interactive, print, direct mail, new business, event marketing, outdoor and radio advertising

Education:

Bachelor’s degree (BA or BS) in communication, literature, journalism, advertising, business, public relations or related field

Job Type: Full-time

Pay: $65,000.00 - $79,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Irvine, CA 92614: Relocate before starting work (Required)

Work Location: In person