Coordinator Of Recruitment & Marketing Sis

Trinity Christian College seeks a full-time Coordinator of Recruitment and Marketing for the Semester in Spain program.   The Coordinator of Recruitment and Marketing represents Semester in Spain (SIS), a program of Trinity Christian College, to the students, faculty, and administrators of U.S. partner institutions.  Through strategic campus visits, online communication, and intentional network-building, the coordinator recruits and supports prospective students from inquiry to beginning the application.  This individual designs and guides marketing efforts to introduce the program to a wide audience and maintain relationships with program alumni.  The coordinator serves as a welcoming and professional point of contact for our 30 supporting colleges and universities. This role supports the mission of SIS to provide intercultural engagement with immersive scholarship in an inclusive community. 

The essential duties and responsibilities of this position include but are not limited to the following:

Oversee the recruitment of students from inquiry through beginning the application 

• Maintain strategic, innovative, engaging communication plans with prospective students via email, text, social media, phone calls, and direct mail. 
• Plan recruiting trips and visit 20 colleges and universities per academic year. 
• Market the program to students while on their campus to initiate their relationship with SIS.  This has traditionally included class presentations, information tables, and study abroad fairs.   
• Reimagine and invigorate those traditional recruiting strategies to reach more students and connect with schools long-term.  
• Maintain prospective student database (Slate)  

Cultivate relationships and partnerships with partner and prospective schools 

• Visit partner schools regularly to meet with faculty and study-abroad personnel to (re)introduce the program and learn about the goals of their students. Use these conversations to launch creative collaborations between SIS and the school.  
• Research and network to identify prospective school partners, positioning SIS to meet needs at their institution. Initiate connections and visits with 3-5 prospective schools per year to develop new partnerships.   
• Invite professors from partner schools and prospective schools to visit TCCSevilla and organize their visits with the TCCSevilla staff 
• Recruit high school groups for 2-week summer study trips.  
• Write, design, and distribute two newsletters per year to our partner schools.  

Create and implement innovative marketing plans to support strong enrollment in Semester in Spain 

• Design digital and print materials 
• Edit content on the SIS website (Wordpress) 
• Administer all SIS social media to highlight the program, inform prospective and current students, and engage alumni.  
• Evaluate the effectiveness of individual marketing efforts 

Contribute to the initiatives of SIS, the Cooper Center, and Trinty Christian College to continuously enhance the program and support the goals of our students.  

• Synchronize recruitment, marketing, travel plans, and enrollment efforts with the U.S.-based team to maintain seamless communication regarding program operations.  
• Travel to Spain at least once per year to reacquaint oneself with the program, consult and socialize with the faculty and staff members at TCCSevilla, and collect photo/video content.  
• Assist the International Director in evaluating the program for compliance and growth through program goals, college policies, and accrediting and governmental agencies.  
• Review feedback from current students through web-based surveys.  
• Become familiar with Trinity’s other off-campus program, Semester in Chicago (SIC), and serve as a helpful point of contact when visiting SIS partner institutions that also send students to SIC.    
• Other duties as assigned.  

A bachelor’s degree is required.  Experience in admissions, recruitment, business, and/or marketing; proficiency with photo and design publishing software; social media; intercultural competency, study abroad experience and/or time spent in Spain is highly desirable.  

This role is best supported by an individual who can  

• maintain clarity and enthusiasm during the repetition of familiar content 
• create messaging and content that engages new audiences 
• organize and adapt travel plans while maintaining prompt out-of-office communication.  
• analyze program information to optimize clarity and tone in messaging.   
• evaluate plans and creatively redesign them for the benefit of the program.   
• represent SIS confidently and with persistence. 
• communicate with intercultural sensitivity and inclusivity. 
• use research and data to design innovative recruiting plans.

The majority of communication in the role is directed toward prospective students and partner schools. Sometimes this includes incorporation of prospective students’ parents, as well. Communication with others on the SIS Team occurs weekly in a team meeting, and as needed daily through chat, video calls, and email.  A secondary amount of communication is with the TCCSevilla-based team, and outside vendors (website maintenance, branded item ordering, lodging and transportation, etc.)   This position is travel-focused during the fall and spring, amounting to 10-12 weeks a year and sometimes includes weekends.  Travel includes domestic trips to college campuses and one international trip per year to TCCSevilla. The employee must have a valid driver’s license and passport.

Trinity Christian College seeks candidates that have a personal faith and commitment to Jesus Christ, and a sincere allegiance to the mission of the college. 

Trinity Christian College embraces diversity, inclusion, and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion a diverse, equitable and inclusive environment.

For full consideration, interested applications should be prepared to upload the following:

1. A brief cover letter
2. A professional resume
3. A written statement that describes his/her Christian faith commitment and how it is expressed through involvement with the body of Christ and participation in a local church
4. Please provide a brief written statement that articulates your vision for diversity at a Christian college and how your vision shapes your work.  (300 words or less)