Coordinator, Market Development
Manager, Market Development
This role is responsible for identifying new prospects and customers with our Enrollment, U.S. National Team events, Tournament registrations, Membership and Affiliation programs. This includes a heavy emphasis on building relationships and engagement with athletes and coaches for – but not limited to - USA Football’s National Team and Membership initiatives. This includes prospecting, managing sales lists, and selling events, teams, memberships and programs.
- Oversee the prospecting and sales activities for the U.S. National Team and Membership/Affiliation pathway
- Create invite lists and reach out to athletes and parents to inform them about our programs
- With manager, routinely report on activity and data to product team and divisions
- Identify and qualify prospects to maintain an accurate database of existing accounts and properly manage the opportunity pipeline in Salesforce or other tools identified by leadership
- Executes activities to meet established metrics on products and programs
- Work closely with the National Team and Membership divisions to make sure events match what the marketplace needs and desires
- Support social media efforts and communications, including direct messaging outreach and response
- Provide insight to Marketing & Consulting Sales teams to build a first-class brand experience
- Work with Product Marketing to leverage tools and develop aligned sales and marketing initiatives to drive awareness and event sales for the national team program
- Help develop sales collateral and assets to help you and the team convert prospects and customers
- Attend High Performance and other events as necessary, relating to customer service and/or parent and athlete relationship management
- Overcome prospect objections and concerns and identify tools or programmatic needs to meet this requirement
- Identify and innovate on new and effective means to communicate with prospects
- Support specific product teams and activations
- At least two years of sales experience with a proven record of closing sales
- Previous experience with Salesforce.com or other CRM solution (1+ years)
- High level of comfort prospecting and engaging new customers and prospects
- Comfort with metric transparency and performance evaluations based on activity
- Frequent Travel to Meetings and Events
- Preferably: Understanding and knowledge of football
- Bachelors Degree in Sales, Marketing, Business, or other area
- Excellent Interpersonal and Communication Skills
- Comfort with Virtual Meetings, Phone System, and Social Media Tools
- Ability to speak and present well in front of groups and lead meetings (virtual/in-person)
- Strong ability to provoke and challenge customers on valuable tools, resources, products, and programs
- Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and virtual communication tools