Address
Form of workSUMMARY DESCRIPTION:
Under the guidance of the Director of News and Marketing, leads the strategic development and execution of all social content and campaigns to enhance the organizations brand, while increasing engagement and traffic and evaluating results. Work includes creating engaging content for distribution across social media channels (Facebook, Twitter, Instagram, etc.), and for other platforms such as the MCPS website and MCPS-TV. This position also assists in determining news coverage; maintaining web pages; writing, editing, reviewing, and modifying communications department content; scriptwriting; and interviewing subjects for a variety of products. Applies creative and artistic judgment and skill in preparing communication materials.
CERTIFICATE LICENSE:
None
KNOWLEDGE, SKILLS, and ABILITIES:
Demonstrated ability to handle intricate communication issues involving multiple audiences, critical deadlines, and complicated logistical planning; deep understanding of social media marketing campaigns, including maintaining brand consistency, identifying appropriate channels for social media efforts, tailoring messaging to each channels audience, tracking the performance of initiatives, and suggesting changes to improve results. Strong ability to write clearly and concisely about complex topics, often under pressure; thorough understanding of English grammar and composition; ability to interact with leaders, constituency groups, staff, and elected officials; and effectively conduct large and small group meetings. Familiarity with web communications, content management systems, emergency communications technologies and trends, and collecting, interpreting and reporting analytics across various platforms. Excellent interpersonal skills, and ability to conform to high journalistic standards and MCPS social media best practices required.
EDUCATION, TRAINING, and EXPERIENCE:
Bachelor's degree required, with college coursework in English, communications, journalism, or related field. Master's degree preferred. Minimum of five years of experience using social media tools for a large organization or media outlet and writing in news and features; proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand voice, style, and tone. Experience using a wide variety of social media tools, photo and video editing software, and web content management and design resources. Other combinations of applicable education, training, certification, and experience, which provide the knowledge, abilities, and skills necessary to perform effectively in the position, may be considered.
