Address
Form of workS396NE
Position Title:Social Media and Retention Specialist
Regular or Contingent II:Contingent II (more than 6 mos)
FLSA:Non-Exempt
Open Date:10/31/2023
Open Until Filled:Yes
Duties and Responsibilities :o Conduct market research to identify trends and demographic data.o Discover effective marketing and promotional channels, including media platforms to be used to relay messages to students.o Monitor “The Yard” and serve as direct administrator for software.o Assist in Designing and editing the overall layout and aesthetic for websites.o Record events and small scale video productions.o Planning and filming live events, short films and ad shoots.o Ensuring all filming equipment is ready and in proper working order.o Directing and assigning tasks to Camera Operators and Lighting Technicians.o Providing creative direction when inserting captions, graphics, special effects and video texts especially for advertising products.o Ability to monitor online activity across New Student Experiences and Student Engagement Social Media platforms and support departments within the Enrollment Management and Student Affairs divisiono Identity opportunities to influence new and current students through audience engagement and encourage greater Social Media participation.o Execute fulfillment of student participation event registration processo Compiles, summarizes, and presents basic information/data on specific programs/projects and related topics or issues.o Provides guidance/training to New Student organizations/clubso Coordinates monthly Organization/Club Meetingso Coordinates Organization/Club Fairs and Organization summits each semestero Assist and contribute to the coordination and logistics of all aspects of student organization events and programs (pre-planning, onsite execution, and post-activity wrap-up)o Assists and instructs student groups in making program arrangements for space publicity, special requirements of performers, and other program needs.o Performs other duties as assigned.
Education:Bachelors Degree
o Experience: Marketing, Videography, and Photography
o Experience and success with publicity and creative promotion of events
o Proficiency in video editing softwareo Experience as a Social Media specialist, marketing or similar positiono Experience and knowledge working in Student Life/Student Engagemento Familiarity with different cameras like digital cameras, professional-grade cameras and digital camcorderso Knowledge of different motion picture techniqueso Basic knowledge of production modes like doing a single camera setup and adjusting camera’s white balance
o Good communication and interpersonal skillso Attention to detail for precise analysis of datao Excellent leadership and managerial skillso Time management and multitasking skills with the ability to prioritize tasko Ability to work independently with minimal supervisiono Effective in a fast paced environmento Excellent knowledge of various Social Media platforms.o Understanding of Social Media KPIs, traffic metrics, and SE
Conditions of Employment :o Office environment, some physical lifting, bending, pulling, standing on step stools, and walking throughout the campus will be required.o Evening and weekend hours are required for special events and extended hourso Outstanding written, verbal, Social Media, and technological communication skills.
https://bowiestate.peopleadmin.com/postings/3270
