Social Media Manager

Advanced Academic Programs, a division in the Krieger School of Arts and Sciences at Johns Hopkins University, seeks an experienced and dynamic Social Media Manager to manage conversations and distribute valuable content across numerous Social Media platforms.
Each year, AAP enrolls over 6,000 graduate professional students, both part-time and full-time, in more than 25 distinctive professional graduate degrees, post-baccalaureate certificates, and non-credit courses. Over 77% of AAP's enrollments are through the online programs, otherwise classes occur on campus, either in Washington, D.C., or Baltimore.
The Marketing and Communications team within AAP seeks to implement a vision that integrates and rebrands all marketing initiatives to highlight the value of its offerings and the success of its students. Under the direction of the Executive Director of Marketing and Communications, the Social Media Manager is responsible to develop a strategy for enhancing the brand, engage the target audiences, and increase Social Media market presence and share for each AAP program across several platforms.
We are seeking a successful Social Media Manager who will build a robust network within Hopkins and across the higher education industry audience and will achieve strong engagement and outcomes in the following areas: developing content and the strategic management and posting of the same across Social Media sites to generate program inquiries, enrollments and alumni engagement.
This role will develop a strategic and sophisticated framework to establish and grow communities of distinct audiences across a variety of interactive and interconnected Social Media networks.
Specific Duties & Responsibilities
30% - Strategic Planning

• Develop a long-term strategy for communicating through targeted social channels.
• Utilize data effectively when formulating digital content strategies across all online platforms.
• Establish metrics and also utilize Social Media analytics to monitor the effectiveness of the social strategy and media channels.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising Social Media, content marketing, SEO, and social advertising campaigns.
• Measure the results of content marketing activity to inform future campaigns.

40% -- Content Creation and Distribution

• Develop and maintain a posting calendar that aligns with the Institutions deadlines to achieve marketing objectives.
• Create, curate, and manage all published content (images, video, written, and audio/podcast).
• Align content to support a mix of prospective students, current students, and alumni.
• Maintain an engaging and consistent voice that aligns well with the University brand.
• Design, create and manage promotions and social ad campaigns that integrate with AAP's overall marketing campaign plan and channels.
• Implement SEO best practices.

30% -- Conversation Monitoring and Response

• Monitor, listen, and respond to users in a "social" way while cultivating leads and continued enrollments.
• Maintain an engaging and consistent voice that aligns well with the University brand.

Special Knowledge, Skills, & Abilities

• Highly effective communicator with an audience-first mindset.
• Demonstrated proficiency and creativity in the Social Media space.
• Strong social customer service techniques such as empathy, patience, advocacy and conflict resolution.
• Marketing knowledge and experience, particularly in the higher education sphere.
• Excellent writing and language skills.
• Highly collaborative.
• Strong technical understanding.
• Experience with online community building.
• Proficiency with Google Analytics, Sprout Social, and Social Media analytics.

Minimum Qualifications

• Bachelor's Degree in related field.
• Two years related experience.
• Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Classified Title: Communications Specialist
Job Posting Title (Working Title): Social Media Manager
Role/Level/Range: ATP/03/PB
Starting Salary Range: Min $45,700 - Mid $62,850 - Max $80,000 Annually (Commensurate with experience)
Employee group: Full Time
Schedule: Monday - Friday / 8:30am - 5pm
Exempt Status: Exempt
Location: Remote
Department name: AAP Marketing
Personnel area: School of Arts & Sciences
Total Rewards
The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.
Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. The COVID-19 vaccine does not apply to positions located in the State of Florida. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.
The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Note: Job Postings are updated daily and remain online until filled.
Total Rewards
The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Law:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/.
Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. The COVID-19 vaccine does not apply to positions located in the State of Florida. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.
The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Remote