Brand Director

Aventon is the first e-bike company designed for the real world. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion.

We are ecstatic over your interest in the global, innovative, and electrically-charged change that is Aventon.

THE ROLE: 

Aventon is seeking an innovative and strategic Brand Director to lead the development and execution of our brand strategy. As a rapidly growing eBike company, we are looking for a branding expert who can build compelling narratives that connect our products to customers' values and lifestyles. The ideal candidate will have experience blending technology, sustainability, and culture into holistic branding campaigns.

What You'll Do:

• Bring your deep passion for cycling, outdoor recreation, and sustainable living to inspire your team and shape authentic brand campaigns that resonate with both cycling enthusiasts and e-bike newcomers.
• Leverage your in-depth understanding of cycling culture and community nuances to craft strategies that directly speak to consumers' identities and aspirations.
• Apply your expertise in e-bike technology and intimate knowledge of the sector's trends and sustainability narrative.
• Demonstrate a solid grasp of e-bike mechanics, benefits, regulations, and how these aspects influence consumer choices and perceptions.
• Unite your background in lifestyle branding and technology to position Aventon as not just a product but an integral part of a progressive, eco-conscious lifestyle.
• Show how you successfully blended product, technology, and lifestyle in markets where culture and community engagement are instrumental.
• Excel at engaging diverse cycling and outdoor communities, advocating for sustainable living, and building loyalty and advocacy among customers. Be actively involved through events, partnerships, and initiatives that bring value to the cycling community and broader outdoor lifestyle advocates.
• Craft innovative, multi-faceted marketing strategies that seamlessly meld the world of e-bikes with broader outdoor and recreational interests.
• Apply creative thinking to integrate Aventon products into all aspects of daily life, from commuting to recreational activities, with an emphasis on sustainability and enjoyment.
• Demonstrate digital marketing prowess given e-bikes' tech-oriented market. Leverage online platforms, social media, and influencer partnerships to create an expansive, interactive digital presence and community around the Aventon brand.
• Exhibit strong leadership qualities including the ability to motivate teams, unify departments, and compellingly communicate the brand vision.
• Collaborate cross-functionally to ensure complete brand consistency from product development to customer service.

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or related field
• Master's Degree preferred
• 8+ years leading brand strategy, marketing campaigns or communications5+ years of successfully leading large teams
• Successful track record crafting brand narratives and emotional connections
• Expertise in lifestyle, community and emotional branding approaches
• Deep passion for cycling, outdoor recreation, and sustainable living
• Solid grasp of e-bike technology, sustainability, and cycling culture
• Background straddling lifestyle branding and technology
• Experience with community engagement, events, and advocacy initiatives
• Strong creative vision and ability to integrate brands into lifestyle
• Savvy with digital marketing, social media, and online communities
• Excellent leadership, collaboration, and communication skills

KEYS TO SUCCESS:

• DATA DRIVEN - you thrive on data and use it to guide your decision making, recommendations, and priorities. 
• NIMBLE - you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
• RESILIENT - you don't shy away from a challenge and take every opportunity to learn and grow. You're accountable, can admit when you're wrong, and can come back to the table after a hard day to keep working toward our desired future.
• SOLUTIONS ORIENTED / SOLUTIONIZED - you can identify the problem and find a solution for it. You strive for continuous improvement and aren't afraid to speak up about what is working, and what isn't.
• ENGAGED - you love the work, love the product, and believe in the mission. If you don't connect with something about Avant Sports, this probably isn't the place for you.

$157,000 - $203,000 a year

EQUAL EMPLOYMENT OPPORTUNITY:

Ride Aventon, Inc. ("the Company" or "Aventon") is proud to be an Equal Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local laws. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources Department at hr@aventon.com.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and may be amended at any time at the sole discretion of the Employer.