Director Of Marketing, Employer Brand & Recruiting - Remote

About Sound Physicians:

Headquartered in Tacoma, WA, Sound Physicians is a physician-founded and led, national, multi-specialty medical group made up of more than 1,000 business colleagues and 4,000 physicians, APPs, CRNAs, and nurses practicing in 400-plus hospitals across 45 states. Founded in 2001, and with specialties in emergency and hospital medicine, critical care, anesthesia, and telemedicine, Sound has a reputation for innovating and leading through an ever-changing healthcare landscape — with patients at the center of the universe.

Sound Physicians offers a competitive benefits package inclusive of the items below, and more:

• Medical insurance, Dental insurance, and Vision insurance
• Health care and dependent care flexible spending account
• 401(k) retirement savings plan with a company match
• Self-managed PTO Plan
• Ten company-paid holidays per year

About the role

The Director of Marketing, Employer Brand & Recruiting is responsible for creating and deploying short and long-term talent acquisition strategies geared toward attracting top talent across multiple service lines.

This role oversees organizational recruiting activities including top-of-funnel campaigns for passive and active sourcing, recruiting-related content, Employer Brand management, tradeshow and event management, and social media presence.

The Director of Marketing, Employer Brand & Recruiting reports to the Vice President of Marketing & Communications and has a team of four direct reports.

In this role you will be responsible for:

Recruitment Marketing, Candidate Attraction

• Planning and managing recruitment media campaigns and pay-per-click advertising to generate applications and deliver short-term results while optimizing performance over time against a clear set of performance goals.
• Tracking, measuring, and reporting on campaign results.
• Overseeing the organization’s career site, recommending/implementing improvements.
• Developing content that illustrates our employer value proposition at work (blog posts, video testimonials, advertising, etc.)
• Partnering with recruiting and hiring managers to create compelling job postings that bring our EVP to life and reflect the position and its duties.

• Identifying the tactics and platforms that will be most effective in reaching a specified target audience, leveraging Sound Physicians’ CRM tool to drive attention to the Sound Physicians employment brand through recruitment marketing campaign coordination.
• Creating and implementing strategies for building a talent network/talent community.
• Monitoring Glassdoor and Indeed, planning and executing strategies to leverage engaging reviews/reviewers.
• Generating monthly updates for the organization’s leadership about upcoming recruitment marketing initiatives.
• Creating monthly reports on key recruitment marketing metrics.

• Collaborating with leadership to develop strategies for addressing recruitment challenges.
• Recommending and/or implementing new ideas for improving candidate experience and engagement.
• Researching marketing and advertising trends in the staffing industry.
• Keeping abreast of new trends in recruitment marketing.
• Identifying and promoting the top reasons why employees stay with our company to attract potential candidates.
• Managing and optimizing the clinical recruiting marketing budget and oversee budgeting processes in partnership with physician services.

Digital and Social Media Management

• Developing the Sound Physicians brand experience on social media.
• Refining and optimizing Sound’s current social platforms.
• Exploring new social media opportunities to expand our reach and online presence.
• Demonstrating our thought leadership through content amplification.
• Working with leaders to leverage their social networks and develop their personal brands.
• Developing and overseeing paid social strategy.

Trade Shows/Events

• Designing and planning recruiting events, both in person and virtual, aligned to the organization’s staffing targets, and serve as brand ambassador.
• Collaborating with the business development team on trade shows and events activities to drive engagement with hospital leaders and executives.
• Managing internal events including our annual Medical Directors’ Summit, National Leadership Conference, etc.

A successful candidate will have a demonstrated track record of a combination of these competencies, personal attributes, and experience:

Values:

• Urgency: The ability to use your bias for action to push forward, keep promises and deliver results.
• Influence: The ability to persuade others to gain cooperation and commitment.
• Change Capable: The ability to inspire others to navigate and progress through change by providing vision, the why, and feedback mechanisms.
• Relationship Building and Maintenance: The ability to create and nourish healthy, strong relationships throughout the organization at all levels.
• Critical Thinking: The ability to be proactive; anticipate needs; ability to make good decisions with incomplete, ambiguous information.
• Flexibility: The ability to adapt to meet the challenges of a dynamic environment.
• Communication: The ability to speak, write and listen clearly and consistently.
• Executive Image/Presence: The ability to inspire confidence in others to be a leader they want to follow; inspiring confidence in others. Set a personal example of optimism, poise, and professionalism

Skills/Attributes:

• Self-Starter/Takes Initiative: Independently assesses situations, addresses conflicts and leads action without hesitation
• Learning Agility (Curiosity): Seeks out diverse experiences and apply lessons learned to new challenges
• Creative: Thinks outside the box, demonstrating innovation
• Creates Order Out of Chaos: Aligns disparate requirements into coherent and strategic plan
• Gets Stuff Done: Rolls up sleeves and complete required content and output

Knowledge:

• Required: BA Degree in Marketing, Advertising, Communications, HR, or similar relevant field or equivalent
• Preferred: Experience in the healthcare field

Experience:

• 7+ years of experience in working in Recruitment Marketing
• 3+ years of experience in a management or supervisory capacity including hiring, developing, and leading growing teams

Other details:

• This is a remote job opportunity
• Limited travel may be required
• Sitting at desk/working on computer up to eight hours a day
• Periodically may be required to be available nights and weekends

This job description reflects the present requirements of the position. As duties and responsibilities change and develop, the job description will be reviewed and subject to amendment.