Ux Product Writer

Who are we?
Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
Our culture is based on collaboration and the growth and development of our teams. We hire hardworking people who thrive on solving challenging problems and give them opportunities to hone new skills and try new approaches, as we grow our product portfolio with new software and network architecture solutions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
UX Product Writer
Job Summary
The Equinix User Experience team is seeking a highly skilled and creative UX Product Writer. In this role, you will be responsible for developing impactful and user-centered content for our software applications. Areas of focus will be content strategy, UX writing, onboarding experiences, content management, and localization. You will guide the conversation with users making complex features and concepts easy to understand and intuitive to use. You can apply design thinking, user empathy, and content strategy to create consistent, helpful, and engaging User Interface (UI) messaging and microcopy for cloud networking software applications.
This role is hybrid-based, reporting to the Senior Manager, UX Product Content.
Responsibilities

• Apply content style guidelines, product voice and tone, and UX writing best practices to your deliverables
• Apply user research, business requirements, and messaging frameworks to create user-centered content for various screens and touchpoints, including UI labels, error messages, tooltips, notifications, emails, splash pages, and onboarding tours
• Collaborate closely with cross-functional teams, including product managers, developers, designers, and researchers to understand requirements and ensure the usability and effectiveness of task flows supporting the messaging needs for the product features being developed Conduct content audits, competitive reviews, and gap analyses to identify areas for improvement and present content strategy and solutions to support user needs and business goals
• Collaborate with the localization team to ensure deliverables adhere to localization writing best practices to support accurate translation and adaptation of content for international audiences, as well as support the publishing of locale files in over 17 languages for releases
• Help establish, improve, and monitor content performance metrics, such as user satisfaction, engagement, and conversion rates
• Be innovative and aware of current industry trends and best practices in content design, UX writing, and content management to mature the UX Content discipline at Equinix

Qualifications

• Resume must include a link to your digital portfolio, (include any password needed to access) highlighting your ability to create user-centered content for software applications, including examples applying a style guide's product voice and tone, application of content design frameworks, UX writing (before/after), user-facing emails, and writing for product onboarding experiences
• Bachelor's degree in a relevant field (English, Communications, User Experience, or equivalent) and 3 to 4 years of professional experience
• Proven experience working as a UX Writer or Content Designer for software products and services
• Familiarity with UX design principles and processes, including user research, user personas, user testing, design and product analytics (Amplitude and Full Story)
• Experience using Figma, Miro or similar UX Design tools
• Proficiency in using content management and localization platforms, like GitHub, Appcues/WalkMe and Smartling
• Excellent communication and collaboration skills, with the ability to work effectively within cross-functional teams, provide rationales for content decisions, and present stories highlighting your contributions' impact

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.