Sr. Marketing Director, Professional Division

Sr. Marketing Director, Professional Division

Job Description

BIG is looking for a Sr. Marketing Director who has extensive marketing and branding experience in a matrix organization. This person will lead brand planning including building and driving brand strategy, go-to-market process, and managing marketing programs from ideation through launch for the Professional Division. Reporting directly to the Sr. Vice President of Marketing, this role will serve as a key partner to brand leaders and cross-functional teams.

Responsibilities:

• Lead the development of the annual brand marketing plan including defining marketing goals, objectives, strategies and KPIs in partnership with the Sr. Vice President of Marketing.
• Develop marketing strategies optimized for local execution, including customer and consumer target approach and positioning, to help achieve brand, category, and channel goals.
• Foster innovative, solution-focused thinking and approach to brand marketing planning, bringing new ideas for consideration.
• Drive distinctive and consistent creative, storytelling, and brand voices across all professional brands
• Guide, develop, and support a team of direct reports responsible for global brand and go to market strategy, partnerships, creative, and program management
• Actively track, analyze, and share business results, brand health metrics and competitive activity, trends, and implications.

Qualifications:

• Bachelor’s degree in marketing, business, or relevant fields
• 7+ years brand management experience successfully guiding strategic marketing, branding, and product management within consumer goods industry (beauty industry experience is a plus)
• 5+ years leading large cross-functional projects - especially those with high levels of ambiguity - and gaining alignment with multiple levels of leaders
• 5+ years of management experience, with a proven ability to lead a team of marketers.
• Experience and understanding of the professional hair category is perfered but not required
• Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all marketing categories
• Entrepreneurial mindset with the ability to identify original branding opportunities
• Ability to travel (10-15% of the time)

APartoftheBIGPicture

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. In 2021, BIG received investment from the largest global consumer- focused private equity firm, L Catterton.

Today, with more than 500 team members globally, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.

Salary: $140+