Job Description
Sr. Data Analyst
As part of the Data and Analytics team, this data professional will partner with business leaders to surface key metrics and unlock vital insights that drive data-informed decisions and guide business strategy both for internal stakeholders and external clients. This is an individual capable of owning Google Tag Manager and Google Analytics implementations while leveraging database technologies to create business insight.
Essential Job Functions- Own and maintain client web tracking in Google Analytics via Google Tag Manager. Work closely with Product teams to ensure new features are tracked
- Manage eCommerce data infrastructure inclusive of digital analytics data, reporting and analytic platforms
- Working daily with the implementation of Google Tag Manager and Google Analytics 4
- Implementation of Google BigQuery and ingestion of Google Analytics, Firebase, digital marketing, and eCommerce platform data
- Ability to extract, load, and transform data into report structures
- Maintain and advance the organizations reporting and dashboarding platforms in Looker Studio
- Training for teams on usage of Google Analytics, GTM, BigQuery, and Looker Studio
- 7+ year(s) in a Data Analyst and/or Data Engineering role in the eCommerce industry
- B.S. in Data Science, Computer Science, Statistics or another quantitative discipline
- Mandatory experience and proficiency tracking web events in GA via GTM, using the data layer
- Experience with implementing the data layer and GTM on progressive web applications
- Mandatory experience with extracting, loading, and transforming data from UA & GA4 into BigQuery
- Experience with event tracking in Firebase and integration to GA4 web properties
All of our humans are expected to:
- Attend and participate in team and company-wide meetings
- Adhere and uphold the Human Element core values at all times
- Be available and willing to help the team when needed
- Stays up to date with industry trends, including eCommerce and Adobe Commerce (Magento)
- Have fun at work!