Digital Marketing & Data Analyst (In-House)

We are one of the largest e-commerce women’s clothing boutiques in the nation.

Due to continued growth, we are looking to add to our in-house sales and marketing team with the addition of a Digital Marketing & Data Analyst.

We take great pride in our positive & friendly work culture. Candidates must have a positive attitude and work well with others in a fast-paced, team-oriented environment.

JOB SUMMARY

Under the supervision of the Sales and Marketing Manager, the Digital Marketing & Data Analyst is the mining of customer data to craft segmented listings for email, SMS, social media, and other Digital Marketing needs; reviewing and reporting key advertising metrics; reviewing and reporting user behavior within the ALB user interface. They will also assist in the creation of content to be used in a variety of advertising mediums.

PRIMARY DUTIES AND RESPONSIBILITIES

Include but are not limited to:

• Assist with the design and implementation of targeted ad campaigns, ad sets, and ad assets for use in paid social media campaigns
• Conduct audience research for precise Digital Marketing (email, SMS, social media ads, Google ads, etc.) targeting
• Create new and optimize existing audiences for precise Digital Marketing targeting
• Optimize campaigns utilizing A/B testing where appropriate
• Stay current on advertising trends across all major digital and social media platforms
• Analyze performance and report on key metrics inside of Digital Marketing efforts
• Contribute to marketing effectiveness by identifying short-term and long-range optimization opportunities to be addressed in Digital Marketing campaigns
• Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points
• Work on email and SMS segmentation and list creation
• Design email layout through the use of custom code and templates depending on use
• Assist in the management and maintenance of the Digital Marketing presence for Ava Lane Boutique
• Assist with responses to social media postings on various platforms as needed
• Maintain a positive attitude to help foster a great work environment
• Assist with other Digital Marketing duties as needed

ESSENTIAL QUALIFICATIONS AND SKILLS

• Bachelor's Degree in related fields or 7+ years of directly related experience
• 3+ years of experience working in Digital Marketing
• 3+ Years of experience with Meta Business Suite and Ad Management
• Demonstrated ability to effectively and efficiently report and analyze key digital ad metrics
• Proven ability to utilize and or produce digital media content for use in digital ads (both video and graphics)
• Proficient in Adobe Creative Suite
• Knowledge of social media trends and best practices
• Proven knowledge of graphic design principles
• Proficient in Google Workspace and MS Office Suite
• Expert at meeting deadlines and utilization of time management skills
• Superior organizational skills
• A proactive approach to workflow progression and problem-solving, ability to multitask
• Team Oriented – Must possess the skills required to work as an active team member, including but not limited to communicating with coworkers & assisting in other areas as needed
• Friendly, enthusiastic, and must have a positive attitude

QUALIFICATIONS:

• Bachelor's Degree in related fields or 7 years of experience.
• 3+ Years of experience working in Digital Marketing.
• 3+ Years of experience with Meta Business Suite and Ad Management

Availability:

Must be available to work an 8-hour shift between the hours of 8:00 am and 6:00 pm Monday – Friday, with the occasional evening or Saturday for projects that must be done outside of normal business hours.

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Work Environment:

Allergies: Employees may be exposed to fragrances (perfumes, candles, lotions, etc.) and various nuts (tree nuts, non-tree nuts, etc.), which may be hazardous to those individuals with certain fragrances and/or nut allergies.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time. In addition, portions of the position may require job shadowing and training which includes physical activity of lifting 25-35 pounds and standing for long periods of time.
• Specific vision abilities required by this job include close vision and the ability to adjust focus.

Ability to commute/relocate:

• Auburn Hills, MI 48326: Reliably commute or planning to relocate before starting work (Required)

Application Process:

• Step 1: Submit application and resume through Indeed
• Step 2: If selected for further review, you will be contacted through Indeed's messaging system. A reply to our message will be expected within three (3) days.
• Step 3: If selected for further review, you will be contacted for an interview.

We pride ourselves on the quality of our employees. As such, candidates who receive a job offer will be required to provide professional references and successfully pass a drug/toxins test and background check.

Work Location: In person

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)
• Meta Business Suite and Ad Management: 3 years (Preferred)

Ability to Commute:

• Auburn Hills, MI 48326 (Required)

Work Location: In person