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PINK is a lifestyle brand that is focused on celebrating and supporting the power of community, fostering positive mental health among young adults and being kinder to the planet. Together, with our customers, and associates, PINK honors diversity, equity and inclusion, self confidence and individuality. Our products are made to feel good both inside and out and include loungewear, knit tops, bras, panties, activewear, accessories, beauty and more.
We are actively seeking a driven, creative, and strategic candidate to fill the role of Social Media Specialist to drive best-in-class organic social for PINK. The candidate that will be successful in this role will have in-depth knowledge of Instagram, TikTok, Pinterest, Spotify and other top Gen Z Social Media platforms, and has an expert grasp on Gen Z culture. The team player should be able to identify trends across the social space before they have taken off, and understand how our brand can capitalize on them in authentic ways. The Social Media Specialist will be a key player in driving big-picture strategy across all social platforms, and will be responsible for driving best-in-class engagement and growing key platforms to bring the initiatives to life. Candidates should be highly skilled at forming and managing internal and external relationships, generating creative, out-of-the-box ideas, and excel at bringing the best out in others. This leader must present an entrepreneurial mindset and thrive in ambiguity.
Why You Belong Here
At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.
We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
Your Impact
Cadence and Scheduling:
- Build and oversee Social Media content calendars, aligning to the overall social strategy for each floorset working closely with cross functional teams
- Responsible for updating social calendar details aligning to changes to the business, ensuring cadence is up to date for weekly review.
- Manage social scheduling and posting across all platforms directly in app or in scheduling platform with strict attention to detail.
Reporting, Optimizing, Testing
- Responsible for weekly and monthly post-performance and channel engagement hindsights. Reporting out on front-end performance metrics and provide clear, actionable insights.
- Optimize social scheduling over time based on best times and any algorithm changes, sharing back testing opportunities.
Creative Briefings & Content Sourcing/Planning:
- Build social briefs for creative partners, talent, influencers and associate teams. Leading weekly in house creative briefings with clear, concise direction.
- Source, request, and organize assets from in-house creative, UGC, influencers talent and creative team, ensuring content is optimized to increase engagement and reach according to best practices per platform.
- Work with PR team on post scheduling and messaging details for talent & influencers focusing on mindset moments & outfitting.
- Work with legal team to develop sweeps/UGC plans and set permissions.
Engagement/Listening
- React and engage with other brands, influencers, fans who are posting about PINK, engaging with audience across all platforms, responding to user DMs and comments focused on brand building (not responding to order/shipping/inventory questions).
- Manage posting and responses to any LIVE social posts/sessions.
- Shareback sentiment and user commentary trends with team.
- Develop a deep understanding of brand POV and voice to reflect in social.
Patterning/Ideation
- Pull social patterning & keep team on the pulse with current trends.
- Ideate social content and provide input and ideas that help move the brand forward in social.
Maximum Salary: $73,395.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Your Experience
- Bachelor’s degree required
- 3-4 years of hands-on Social Media experience with a brand or agency
- Deep understanding of top Social Media platforms, including TikTok, IG & Pinterest
- Ability to balance multiple workstreams and prioritization
- Outstanding communication and presentation skills
- Detail-oriented and organized
- Ability to make quick decisions
- Highly motivated and collaborative with a willingness to learn
- Ability to think both creatively and strategically
- Deep knowledge of youth culture, preferably with an interest in fashion retail and global Gen Z
- Strong work ethic with the ability to multitask and deal with accelerated deadlines and shifting deliverable
- Fun, friendly, positive team player who is open to receiving and executing feedback
- Please provide any Instagram, TikTok or other social handles you manage - we're all about social and want to see what you've got!
