Social Media Specialist

Location:
2727 N Central Ave, Phoenix, Arizona 85004 United States of America
As Social Media Specialist, you are responsible for the creation of consistent and engaging video content across all U-Haul's owned Social Media channels to increase product and services awareness and brand consistency.
Responsibilities

• Strategizing, developing, and editing content output on Social Media channels, aligned with overarching company goals (short-term and long-term).
• Develop creative and compelling content that aligns with the brand messaging and goals.
• Plan and write scripts for videos, ensuring a clear and engaging narrative that resonates with the target audience.
• Record high-quality videos using appropriate equipment and techniques. This may involve shooting on-location, at the center or dealers or in a studio.
• Edit content and videos to enhance visual appeal, coherence, and overall quality. This includes adding graphics, music, and special effects as needed.
• Implementing external content plans and editorial calendar to support engagement.
• Supporting content strategy on U-Haul Facebook, Instagram, TikTok, X, YouTube, and LinkedIn channels.
• Supporting existing programs and assisting in the development and implementation of new, innovative initiatives to drive conversions.
• Sourcing user-generated content (UGC) across all existing Social Media platforms for official U-Haul channels to repost.
• Tracking Reels, TikTok's, YouTube, and Shorts metrics and success, produce AB tests, and suggestions for new video content based on data driven results.

Qualifications

• 2-5 years of professional experience in Social Media management, preferably in a similar industry/working for innovative brands with mass market appeal, or equivalent.
• Tailor content for specific Social Media platforms, considering each platform's requirements, algorithms, and audience preferences.
• Should have content video creation expertise on TikTok, Meta and YouTube.
• Basic understanding of design tools such as Adobe Photoshop, Illustrator, Premiere Pro, or equivalent to ensure visual appeal.
• Ability to strategize, develop, and edit engaging content that aligns with the U-Haul brand, specifically on platforms like TikTok, Instagram, Facebook, X, YouTube, Snapchat, and LinkedIn.
• Experience collaborating with copywriters, videographers, designers, and cross-functional teams to create visually appealing content.
• Ability to manage and track multiple ongoing projects simultaneously.
• A high degree of ownership and responsibility towards the brand's voice and image.
• Excellent verbal and written communication skills with flexibility to adapt to fast-paced changes/dynamic work environment.
• Familiarity with U-Hauls products and services and brand image would be a plus.

U-Haul Offers:

• Full Medical coverage
• Prescription plans
• Dental & Vision Plans
• New indoor fitness gym
• Gym Reimbursement Program
• Registered Dietitian Program
• Weight Watchers
• Onsite medical clinic for you and your family
• Career stability
• Opportunities for advancement
• Valuable on-the-job training
• Tuition reimbursement program
• Free online courses for personal and professional development at U-Haul University®
• Business and travel insurance
• You Matter Employee Assistance Program
• Paid holidays, vacation, and sick days
• Employee Stock Ownership Plan (ESOP)
• 401(k) Savings Plan
• Life insurance
• Critical Illness/Group Accident
• 24-hour physician available for kids
• Subsidized gym/ membership
• MetLaw Legal program
• MetLife auto and home insurance
• Mindset App Program
• Discounts on cell phone plans, hotels, and more
• LifeLock identity Theft
• Savvy consumer wellness programs- from health care tips to financial wellness
• Dave Ramsey's SmartDollar Program
• U-Haul federal credit union
• Wellness Program

U-Haul Holding Company, and its family of companies including U-Haul International, Inc. ("U-Haul"), continually strives to create a culture of health and wellness. Consistent with applicable state law, U-Haul will not hire or re-hire individuals who use nicotine products. The states in which U-Haul will decline to hire nicotine users are: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia, and Washington. U-Haul has observed this hiring practice since February 1, 2020 as part of our commitment to a healthy work environment for our team.
U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.