Social And Paid Media Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
Being a part of Dutch Bros
You are adaptable, a servant leader, and community-minded. You view yourself as an unfinished product on the constant pursuit of personal and professional development. We rely on our people to uphold our core values of speed, quality, and service to protect our culture and ensure our growth remains limitless!
Dutch Bros mission statement
We are a fun-loving, mind-blowing company that makes a massive difference one cup at a time.
Who we are
Dutch Bros puts people first in everything we do. Joining our team gives you the opportunity to build a compelling future while making a massive difference in the lives of our customers and communities.
We love people and we love OUR people! Here's what we offer
Here at Dutch Bros, we want our employees to feel valued, and we recognize there's more to value than a salary. The following benefits and perks were hand-picked to cater to our diverse employee base:

• Medical/Dental/Vision/Short Term Disability/Life insurances
• Paid Sick Days
• 401(k) plan with employer match after one year of employment
• Education Benefit Program
• Vacation/Floating Holidays/Paid Time Off
• Paid Parental Leave
• Flexible Schedule
• Paid Volunteer Days
• Various employee discounts
• Office perks snacks provided daily, casual dress code, and an in-house coffee bar with a dedicated Broista

Position Overview
The Social and Paid Media Specialist will report to the Marketing Manager to ensure all Paid Media and organic social media efforts and strategies are organized and highly effective. The ideal candidate is passionate about social media, possesses a deep understanding of all social media platforms and Paid Media, and has a proven track record of developing and implementing successful paid social media strategies. High drive to multitask, pivot, and stay organized in a fast-paced environment. They will work closely with the Brand Marketing team to consistently deliver on the brand's messaging on various social media channels while creating engaging content strategies that continue to build brand awareness and loyalty with our customers.
Key Result Areas (KRAs)
Maintain knowledge of Paid Media best practices and Paid Media platforms:

• Stay up-to-date in best-in-class practices for Paid Media through continued education, research and learning
• Facilitate handoff of creative assets and ability to quickly update creative assets with new learnings
• Perform continuous research to develop an advanced understanding of and experience with media ad buying strategies, specifically those with big budgets and large accounts
• Analyze Paid Media results and use learnings to recommend improvement strategies
• Plan, execute, and manage Paid Media campaigns across various platforms

Support business goals & objectives by administering the ideation, creation, and reliable publishing of relevant, high-quality content on all social media platforms:

• Develop and oversee a strategic social content calendar and publishing workflow for all social platforms; facilitate buy-in and signoffs from management and stakeholders
• Work with the creative design team to request paid social media assets, organic social media assets, and social media trends across multiple channels
• Provide up-to-date strategies, best practices, and content calendars on an ongoing basis
• Plan, test, and strategize new ideas for social content and campaigns to constantly improve the growth of the accounts and improve engagement

Report on analytics & performance across platforms to key teams and stakeholders:

• Define, measure, and evaluate relevant social media KPIs to ensure content outperforms industry standards
• Conduct performance analysis of our existing paid social media efforts and identify opportunities for optimization, including continuous testing of ad copy and ad creative, including A/B testing
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Analyze channel performance and our follower segments' engagement patterns to provide actionable insights on the effectiveness of various strategies for different categories and channels
• Other duties as assigned

Job Qualifications

• Bachelor's Degree required, B.S. in Marketing or Brand Management or 4 years experience in a comparable marketing role required
• 1+ additional years of experience in organic and Paid social media marketing experience required
• Prior experience in the QSR and/or digital marketing industry is a plus
• Experience utilizing social media scheduling and social listening tools
• Excellent verbal and written communication skills
• Organized and able to multitask

Location Requirement:

• This position is based in Phoenix, AZ

Skills

• Campaign optimization
• Media planning
• Audience targeting
• Analytical
• Creative thinking
• Problem-solving
• Data analytics

Physical Requirements

• Occasionally move or lift office items
• Must be able to work in an office environment
• Must be able to communicate in an effective manner to perform job duties
• Vision must be good or corrected in order to perform essential job duties
• Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties
• Ability to read and write in English in order to process paperwork and follow up on any actions necessary
• Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment

This position is expected to close on January 12, 2024.
Compensation:
DOE
If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!